A little known beauty secret: Beauty Step Zero
Before skincare or makeup, there’s another step we can take to make ourselves look even more beautiful, says Acuvue.
By F ZINE Staff,
Acuvue Special
It’s often said that Step One to staying beautiful is looking after your skin. This means keeping it clean and moisturised, so it looks healthy and glowing. But according to Acuvue, the world’s leading contact lens brand, there’s something else we can do before we even reach for the skincare serum: Step Zero – putting on the right pair of contact lenses.
According to an OMD study on female consumer perception in Singapore, 68 per cent of the women surveyed believe that their eyes are their most important beauty asset, and that we all want big, well-defined peepers with a beautiful colour, whiter whites, and a little sparkle. Acuvue believes that its 1.day Acuvue Define with Lacreon can help women achieve that.
These next-generation lenses are not about changing the colour of your eyes or giving you a dramatic party look. Instead, they enhance your natural beauty, which is why they’re the choice of classy, confident women. Fans include South Korean actress Jun Ji Hyun and local fashion entrepreneur, Collate The Label’s Velda Tan, who is also a brand advocate for Acuvue.
The lens is designed to give greater depth, dimension and brightness to your peepers, emphasising the hue of the iris without changing it, and comes in three varieties, Natural Shine, Accent Style and Vivid Style. All have a wetting agent, Lacreon, which supposedly keeps eyes hydrated, fresh and comfy for up to 20 hours.
Acuvue Define is the only beauty lens that has an internationally recognised standard of UV protection published by the American National Standards Institute and the International Organization of Standardisation – the highest level of UV protection available in the market. This means it can protect the eyes from harmful UV rays, reducing the risk of conditions like cataracts and macular degeneration. For an extra element of safety, the lenses have Beauty Wrapped in Comfort technology to seal colourants within the lenses.
Velda Tan’s take: “The lenses accentuate my eyes and make them look more captivating and alive. They’re protected and stay moist all day, and best of all, they sparkle. With a wardrobe of choices, I can choose a style to complement my look. Acuvue Define is the Beauty Step Zero secret I never leave home without.”
READERS SPECIAL
Want to awaken your natural beauty?
Get your $20 Acuvue e-voucher now at: www.acuvue.com.sg/e-voucher_registration
Acuvue Define lenses are available at authorised stockists island-wide.
To find out more, visit: www.acuvue.com.sg