From Siren Eyes To Jello Skin: How To Nail 13 Viral Beauty Trends
Stock up on star products to recreate today’s most coveted looks during Lazada’s Epic Birthday Sale happening from March 24 to 27.
This year’s beauty playbook is all about controlled chaos.
Picture sleek, winged eyeliner that elongates the eyes, lips soft and smudged like a freshly-kissed tint, and skin so radiant it could outshine your phone screen. But while scrolling endlessly for tutorials is part of the fun, actually tracking down the right products? Not so much.
That's where Lazada's 13th Epic Birthday Sale comes in – the ultimate destination that makes trend-chasing effortless. From 8pm on March 24 to 27, get ready for price drops and storewide flash sales with up to 90 per cent off over 300 beauty brands. It’s the perfect moment to stock up on those premium products on your wishlist too.
To celebrate, we’re spotlighting 13 viral trends, the must-have products to achieve them and tips to make the most of your shopping.
Trend #1: Unrecognisable Make-up
Transforming your face so dramatically that even your closest friends might do a double take.
You need: Too Cool For School Art Class By Rodin Contour
Want snatched cheekbones and a sharper nose? This contour palette is your go-to. Its silky, blendable formula melts into your skin like butter, giving you a flawlessly sculpted look without looking overdone. With this multitasking palette, your make-up game isn’t just strong – it’s legendary.
Trend #2: Satin Matte Velvet Skin
Satin skin is taking over, proving that sometimes, less shine is more divine.
You need: Jungsaemmool Essential Skin Nuder Cushion (refill included)
Lazada Birthday Sale exclusive: $45.70 (UP $52)
This cushion foundation is your ticket to that effortlessly smooth, soft-matte finish everyone has been obsessing over. Loved by Netflix’s Single’s Inferno stars, it offers high coverage without looking cakey, leaving your skin looking flawless but oh-so-natural. Perfect for days when you want to glow softly, not bling like a disco ball.
Trend #3: Dark Cherry Lips
Deep, vampy hues for lips that command attention and exude sultry drama.
You need: Etude Fixing Tint in shade #07 Cranberry Plum
Lazada Birthday Sale exclusive: $17.20 (UP $21.50)
This tint delivers bold, velvety lips with serious bite-me vibes. The rich cranberry plum shade glides on effortlessly, leaving a matte finish that stays put through endless sips and smirks. Ideal for when you want your lips to do all the talking – dark, mysterious and utterly unforgettable.
Trend #4: Blurred and Bitten Lips
Lips that effortlessly say, “I didn’t even try,” while still looking undeniably polished and cool.
You need: Etude Fruity Dewy Tint
Lazada Birthday Sale exclusive: $15.60 (UP $19.50)
This glossy tint glides on like a dream, adding a hint of colour that says, “I just casually ate a juicy strawberry.” Lightweight and easy to wear, it’s the kind of lip product you can throw on in seconds – because no one has time for complicated beauty routines when brunch is calling.
Trend #5: Jello Skin
Skin that's plump, hydrated and bouncy, just like jello!
You need: Innisfree Green Tea Seed Hyaluronic Serum
Lazada Birthday Sale exclusive: $59 for two 80ml bottles (UP $82)
Packed with antioxidant-rich green tea and hyaluronic acid, it drenches your skin in hydration and leaves it plump, glowing and baby-soft. Ideal for combination or dry skin, this popular serum wraps your face in a cosy, moisturising embrace, leaving you radiant – just the way every main character appears in your favourite K-dramas.
Shopping tip: Finding the right beauty products just got easier – whether it’s a viral lip tint or the exact blush shade for your “cold girl” aesthetic. Lazada’s new Message+ AI assistant helps you shop smarter by pinpointing exactly what you need.
Credit: Lazada
Plus, stand to win up to $88 LazCash during Lazada’s Birthday Sale. Simply enter “LazzieChatHunt” in Message+ on the Lazada app.
Trend #6: No-make-up Make-up Look
The I-woke-up-looking-like-this vibe – effortlessly flawless with minimal effort, using fuss-free products.
You need: Banila Co Covericious Skin Fit Tinted Moisturiser
This is your all-in-one secret weapon: moisturiser, sunscreen and just the right amount of coverage. Its long-lasting formula brightens dull skin tones and leaves you with that fresh, natural glow, like you’ve had eight hours of sleep and a spa day (even if you haven’t).
Trend #7: Clean Girl Look
An effortlessly elegant style that enhances your natural features – it’s all about looking fresh, polished and glowing.
You need: Saborino Good Night Facial Sheet Mask
Simplify your night routine with this all-in-one, one-minute sheet mask – acting as a toner, lotion, essence, cream and mask in a single step. Wake up to firmer, deeply hydrated skin effortlessly. The morning version of this moisturising sheet mask cleanses, hydrates and primes your skin, all in one step, so you’re effortlessly glowing and ready to go.
Shopping tip: Scan your skin in seconds and get tailored product recommendations with Lazada's AI-powered Skin Test Technology. It analyses your complexion through your phone camera to identify your skin type and concerns like dark spots or wrinkles, taking the guesswork out of skincare shopping and helping you shop with confidence.
Credit: Lazada
Tap on LazBeauty in the Lazada app now and start your Skin Test journey!
Trend #8: Latte Make-up
A warm, caramel-infused look that coats your features in sunlit tones for a soft, toasty vibe.
You need: Dasique Shadow Palette in Milk Latte
This make-up palette serves up buttery caramel shades that will have you looking as irresistible as your favourite coffee order. Blend it on your lids for a soft glow, or contour your nose to barista-level perfection. Bonus: no caffeine jitters, just latte vibes all day.
Trend #9: Skipping Mascara
Highlighting natural beauty with an au naturel approach – think glowing cheeks, bold brows or soft lips, minus the mascara drama.
You need: Peripera Speedy Skinny Browcara
Lazada Birthday Sale exclusive: $11.10 (UP $15.90)
Your brows deserve their main character moment, and this brow mascara helps them stay flawlessly defined. Featuring a slim, 15-degree angled brush, it allows for more precise application, filling and shaping your brows without smudging or clumping. Its long-lasting creamy formula coats each strand evenly, adding soft color while maintaining your brows’ unique texture.
Trend #10: Siren Eyes
A bold, winged eyeliner look that elongates the eyes, creating mystery and undeniable allure.
You need: Heroine Make Long Stay Sharp Gel Liner
This gel liner creates wings so razor-sharp, it could cut glass. Waterproof and smudge-proof, it stays put through Singapore’s heat and even dramatic tear-filled breakdowns. Whether you're channelling old Hollywood glamour or your inner office siren, this liner has you covered.
Trend #11: Shimmer Accents
Subtle, pearlescent shimmer takes center stage in 2025 – delicate yet striking, because chunky glitter is so last season.
You need: 3CE Multi Eye Color Palette in Glittering Coral in Gold
This palette brings a soft, luminous glow that catches the light just right. The shimmering coral and gold shades that bring just glamour to your cheekbones or eyes without making you look like you lost a fight with your ex’s new flame in the glitter aisle at Art Friend. Think understated elegance with just enough sparkle to say, “Yes, I woke up glistening.”
Trend #12: Monochromatic Make-up
A harmonious make-up look where your face, eyes and lips vibe in the same colour family.
You need: Peripera All Take Mood Like Palette in #01 Prestige Pink
There’s no need to juggle multiple products when one palette does it all. This Peripera set brings the perfect shade of calm and sophisticated mauve pink to your look. Swipe it onto your eyelids or cheeks using a brush (or just your fingers, if you're lazy). Go monochromatic and let your face be the definition of coordinated cool.
Trend #13: Old Money Bob
The hairstyle equivalent of a classic Chanel jacket – timeless, elegant and always in style.
You need: Olaplex Essential Hair Set
Lazada Birthday Sale exclusive: $80 (UP $104)
This shampoo and conditioner duo is like a trust fund for your hair. Packed with Olaplex’s patented Bond Maintenance technology, it helps to repair damage at a molecular level, strengthening your strands and reducing breakage. Bonus: It provides heat protection up to 232 deg C, so your locks stay fabulous no matter how much styling they endure.
Shop all these products on Lazada and enjoy epic deals starting from $1.30, $13, $130 and $1,300 during its 13th Epic Birthday Sale from 8pm March 24 to 27.