Gracie Abrams' Face Card Always Slaps, And Her Secret Might Be Hourglass
Gracie Abrams' beauty secret is natural glow, and her recent announcement as the face of Hourglass Cosmetics proves it.
During her Singapore stop on The Secret of Us Tour, Gracie Abrams’ radiant makeup look was impossible to ignore. The singer, a leading figure in the natural, clean girl movement, has found a perfect match in Hourglass Cosmetics. The brand has just named her the face of their expanded complexion line, highlighting luminous skin as a true form of self-expression.
Gracie Abrams is known for her flawless yet effortlessly natural beauty, always exuding a sense of simplicity.
As Gracie explains: "When I’m writing a song, I don’t think about performing it. I try to shut out the noise and focus on being truthful. When I’m wearing makeup, it’s the same – I don’t want products that cover up who I am. Hourglass products let me stay true to myself no matter the time or place.”
Each image of Gracie Abrams in Any Time, Any Place, Any Wear showcases the long-lasting wear of Hourglass's award-winning Vanish Airbrush Concealer and bestselling glow-enhancing Veil Hydrating Skin Tint.
The 25-year-old stars in the brand’s Any Time, Any Place, Any Wear campaign, which draws inspiration from the study of light. Photographer Ben Hassett captures Gracie’s glowing complexion throughout the day – from golden morning light to midday brightness, the magic hour of sunset, and the calm of after dark. Each image is time-stamped to showcase the 16-hour wear of Hourglass’s award-winning Vanish Airbrush Concealer and bestselling, glow-enhancing Veil Hydrating Skin Tint.
Gracie’s flawless complexion proves that real beauty doesn’t fade with the setting sun – it only gets better with time.