Glow Up Together: Inclusive Beauty Buys That Actually Work
From skincare for every shade to makeup that works for everyone, these picks prove that great beauty has no rules.
Today’s beauty scene has shifted into something more authentic, low-fuss, and inclusive. We’re rewriting the rules on who uses the beauty products, how they’re marketed, and why beauty care is for everyone.
What are inclusive beauty products?
Forget those one-size-fits-all beauty rules. Inclusive beauty is all about products that actually work for everyone, no matter your skin tone, skin type, or gender. We’re talking about foundations with huge shade ranges, skincare that gets your specific concerns (from sensitive to acne-prone), and brands that feature real people, not just one narrow beauty ideal.
Beyond the products, it’s about accessibility and a vibe shift. Think affordable options, easy-to-use packaging, and zero gendered language. At the end of the day, inclusive beauty is about giving everyone the tools to feel good and confident in their own skin.
Why it’s no longer a stigma for guys to use beauty products
A few years back, the sight of a guy at a makeup counter might have turned heads. Today? It’s just another day. TikTok, Instagram, and YouTube have normalised men sharing skincare routines and makeup hacks. Sometimes it’s for laughs, sometimes for serious reviews. Celebrities and influencers have positioned beauty as a tool for confidence and practicality, not just a feminine ritual.
Add in Singapore’s heat and humidity, and products like oil-control primers, sweat-proof setting sprays, and SPF are simply survival tools to look presentable. The stigma has faded because the conversation has shifted: It’s not about “what’s the norm” but “what works for you.”
Your guide to inclusive beauty products
Everyday essentials under $35
Perfect for students, first-jobbers, or anyone building a routine without breaking the bank.
1. Biore UV Aqua Rich Watery Essence SPF50+ PA++++ Sunscreen
Its lightweight, non-greasy formula leaves no white cast, making it suitable for all skin tones and comfortable for a wide range of skin types.
2. CeraVe Hydrating Facial Cleanser
Gentle, fragrance-free, and dermatologist-approved, this cleanser works for most skin types, including sensitive and dry skin.
3. Peripera Ink Airy Velvet
A pigmented yet blendable lip tint that gives a soft, blurred finish and works well on multiple skin tones.
4. Laneige Neo Cushion Matte
Offering a light fit and natural finish despite its high coverage, it’s suitable for guys who want a subtle, polished look. Its mild formula is also gentle enough for sensitive-prone skin.
5. The Ordinary Natural Moisturising Factors + HA
A lightweight, non-greasy moisturiser that supports the skin’s natural barrier with amino acids and hyaluronic acid, suitable for all skin types, including sensitive skin.
Premium but worth it products under S$70
For longer wear, better textures, and wider shade ranges.
1. Fenty Beauty by Rihanna Eaze Drop Blurring Skin Tint
Light coverage with a wide, inclusive shade range and a natural, skin-like finish that works in Singapore’s humidity.
2. Benefit Cosmetics 24-Hr Brow Setter Invisible Brow Gel
Clear brow gel that holds hair in place all day without adding colour, making it universally wearable.
3. One Size Secure The Blur Makeup Magnet Primer
Suitable for any skin type, it blurs pores, evens skin texture, and grips makeup.
4. Urban Decay All Nighter Long Lasting Makeup Setting Spray
Keeps makeup in place for up to 12 hours, preventing melting or fading in Singapore’s heat.
5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
Full-coverage, waterproof concealer with anti-aging benefits, it’s a creamy, blendable formula with multiple shade selections and is designed to stay put even in humid conditions.
Using beauty products is about what makes you feel like yourself, or even better. This may mean quick routines, smart multitaskers, and formulas that work in our hot, humid climate. Whether you’re starting with a $20 sunscreen or splurging on a $62 skin tint, inclusive beauty is already here, waiting for you to make it your own.