Jo Malone’s New Veggies Collection Will Have You Smelling Like A Fresh Garden
The limited-edition collection transforms the raw, homegrown essence of a veggie patch into a sophisticated lineup of botanical perfumes, scented candles and bath products.
Vegetables are having a major moment this summer. Following Gentle Monster’s latest veggie-inspired eyewear collection unveiled in early June, Jo Malone London is debuting their latest Veggies collection, a limited-edition range of colognes, home, and body offerings that seamlessly weave the verdant elements of nature into daily rituals.
Drawing inspiration from the cherished British tradition of the allotment – small community plots used for growing vegetables or flowers – this collection taps into spaces that have long served as mini sanctuaries for city dwellers seeking a tactile connection to the earth. It’s a sentiment that feels especially relevant, capturing the post-pandemic resurgence of homegrown produce and the collective yearning to reconnect with nature.
Swapping traditional florals for root vegetables and squashes, the Veggies collection features botanical ingredients meticulously selected for their raw textures, organic forms, and earthy aromatics.
The resulting trio of colognes remains distinctly unique from one another, yet grounded by a unifying undercurrent of patchouli – an intentional nod to the damp, earthy soil from which these ingredients are harvested.
Jo Malone London Scarlet Beetroot Cologne (30ml)
Inspired by the deep, crimson hue of its namesake, this fruity cologne opens with a mouth-watering burst of tart blackcurrant, warming on the skin to reveal a heart of succulent beetroot accord that feels simultaneously sweet and earthy, drying down to leave a grounding trail of patchouli.
Price: $135
Jo Malone London Velvety Butternut Cologne (30ml)
Evoking the smooth, buttery richness of squash, this woody gourmand composition feels equally warm and creamy. It opens with a spicy zing of fresh ginger, before melting into nutty notes of butternut and warm tonka bean, eventually settling into that signature earthy, green base of patchouli.
Price: $135
Jo Malone London Carrot Blossom Cologne (30ml)
Rounding out the trio is the most floral of the bunch – this airy, sweet cologne starts off with a crisp top note of fresh fennel, blossoming into a soft carrot blossom heart paired with powdery notes of white musk, and concluding in an earthy patchouli base.
Price: $135
Jo Malone London Veggies Collection home and bath range
Beyond the cologne trio, the collection extends into home and bath rituals. For those who want their homes to smell like a fresh greenhouse, the Veggies collection offers a special-edition Green Tomato Vine Candle ($233, 300g) and Green Tomato Vine Diffuser ($355, 350ml), each radiating crisp, botanical notes.
Complementing these is the Tomato Leaf Hand Wash ($89, 250ml). Enriched with meadowfoam seed oil and naturally derived glycerine, it nourishes and moisturises your hands while cleansing – transforming the mundane everyday habit of hand-washing into a small act of self-care.
Where to shop the Jo Malone London Veggies collection?
The new Veggies collection, including the Veggies Discovery Collection cologne trio ($120), is available now online and at Jo Malone London boutiques islandwide.