Peggy Gou: Music Icon And Now Beauty Icon?
Maybelline New York partners with the electronic music superstar to celebrate self-expression and champion creativity.
Some things are just meant to be. When asked what is her earliest memory of Maybelline New York, South Korean DJ, producer and singer Peggy Gou says it was the Expert Wear Bronzer she bought from a store in Croydon as a student in London.
READ MORE: Kirin, The Clothing Label By Peggy Gou That’s Soon To Be Everywhere
Now, everything is coming full circle as the 33-year-old has just been named global brand ambassador for the cosmetic giant. As part of her new role, she will front upcoming campaigns and product launches including an extended shade range of Maybelline’s cult-favourite Superstay Matte Ink Liquid Lipstick. We can’t wait to see what comes from Peggy and Maybelline in the future.
In the meantime, we spoke to the Berlin-based producer about being the face of the brand, her go-to lipstick and best “cool girl” tips.
The collaboration between Peggy Gou and Maybelline starts with the DJ adding her touch to Maybelline’s cult favourite SuperStay Matte Ink Liquid Lipstick range, renowned for its 16-hour lasting formula.
On her appointment as global beauty ambassador for Maybelline New York
“I am excited to partner with Maybelline given their strong values which I resonate with including individuality and creativity.”
On her definition of “cool”
“Being cool means being yourself, true to yourself, believing in yourself. Don't let others put you down or tell you can't achieve your goals and dreams.”
“I am honoured and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me,” says Peggy Gou.
On her “work hard, play hard” mentality
“These are values that I definitely live by. The global nature of my schedule as a DJ is a rewarding challenge and when I can get time off, I always try to make the most of it whether spending with family, friends and maintaining a healthy lifestyle.”
READ MORE: What Beauty Products Is Gen Z Buying?
On being confident
“Self-confidence is absolutely an evolution that we all go through, in our personal lives and in our careers. As an Artist I still get nervous sharing new material and before every show. Loving yourself is the number one self-confidence builder and once you learn to do that you feel invincible.”
On her favourite Maybelline product
“My favorite Maybelline products are the SuperStay Matte Ink Liquid Lipsticks, they really do stay all day!”
Peggy Gou's I Hear You album is her long-awaited debut. The 10-track album was released on June 7, 2024 and contains her hits like (It Goes Like) Nanana.
On her musical inspirations
“Inspiration is wherever you look for it but as a Korean Artist I often look to Korea itself for inspiration, it's where I go to recharge my batteries and often where I develop with new concepts and ideas.”
On self-expression
“To express myself I like to dress up and down, both are important in their own way. Travelling a lot can take its toll on the skin so I do have a dedicated beauty routine on tour!”
This article first appeared in Her World