By Lucy Lauron,
This isn’t a drill: South Korea’s biggest beauty retailer, Olive Young, is getting its own dedicated zone at Sephora.
As early as Fall 2026, Sephora stores across the world (both online and offline) will have a dedicated section where a curation of Olive Young products will be available. Meaning: your favourite South Korean skincare and beauty products will be stocked at your nearest Sephora.
While details about which brands will be available aren’t confirmed yet, what’s certain is that an assortment of major beauty brands and the newest innovations from South Korea will be curated by Olive Young, and made available at Sephora. Think: new releases from your favourite makeup brands and the latest skincare innovations straight from South Korea.
Their partnership will debut in selected Sephora stores in Singapore, Thailand, Malaysia, the United States, Canada and Hong Kong. As for the rest of the world: an expansion into the Middle East, the United Kingdom and Australia is scheduled for 2027.
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