PSA: Cult Skincare Brand The Ordinary Finally Lands In Singapore
Boosting your skincare regimen just got easier.
Canadian skincare brand The Ordinary is now available at Sephora stores and on the e-store. It is best known for its science-based, clinical approach to skincare, and has been credited as a pioneer that helped generate consumer interest in active ingredients.
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Launched in 2016 under the umbrella beauty company Deciem, the brand soon found favour with its no-frills, single-ingredient-driven products at affordable prices. It was created to "disprove the perception that effective skincare has to come hand in hand with eye-watering price tags", according to a press statement.
Alternatively, pick up the Sephora-exclusive The Bright Skincare Set ($72), which includes a cleanser, an exfoliating toning solution, an eye serum and a vitamin C solution.
Prices start at $11. Bestsellers include the Hyaluronic Acid 2% + B5 ($15 for 30ml), said to help hydrate skin; Niacinamide 10% + Zinc 1% ($13 for 30ml) to tackle congested skin; and the Buffet Multi-Technology Peptide Serum ($32 for 30ml), a multitasking serum that supports radiance and targets ageing.
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The Ordinary has set up a launch pad at Sephora's Ion Orchard outlet for customers to discover the products until February 16. Ahead, what you can find on Sephora's shelves and online.
A version of this article first appeared in The Straits Times