Valentino Beauty Throws A House Party Pop-Up In Singapore To Celebrate A New Fragrance Duo
Get ready for Y2K nostalgia, laundry room photobooths and DJ raves as part of Valentino’s Born In Roma Purple Melancholia launch.
Fresh off the recent Daisy Marc Jacobs x Takashi Murakami takeover, another luxury beauty brand is crashing the scene. This time, set against the vibrant backdrop of Singapore’s nightlife central, Valentino Beauty is throwing the ultimate house party – and you’re invited.
From June 5 to 14, 2026, the pop-up will take over CQ @ Clarke Quay for a two-week-long celebration in honour of the Southeast Asian launch of their latest fragrance duo: Born In Roma Purple Melancholia (Donna and Uomo).
WHAT TO EXPECT AT THE VALENTINO HOUSE PARTY POP-UP EXPERIENCE IN SINGAPORE
Leaning heavily into Singapore’s early Y2K nostalgia, the pop-up invites guests to the house of Valentino (literally) – consisting of a living room, kitchen, teen’s bedroom, master bedroom and basement. The entire house is drenched in various shades of purple – a clever nod to the Purple Melancholia bottles.
Each room offers unique, interactive fragrance moments alongside dedicated beauty touch-up stations. While exploring, you can play with Valentino Beauty’s cult-favorite makeup icons, including the Spike Valentino lip range, Color Crush Blush, Go-Cushion Glow, and V-Filter Powder.
The pop-up is also packed with highly interactive digital experiences. Snap some pics at the Solace Studios laundry-inspired photobooth in the kitchen, or participate in the digital passport activity – where you can create your own digital avatar, unlock rewards and complete mobile minigames to redeem free sample kits.
Need a breather from the party? Treat yourself to special menu items inspired by the Born in Roma universe, such as limited-edition artisanal ice cream from Birds of Paradise, or bespoke coffee and matcha beverages from Equate Coffee.
If you are looking for the full party experience, clear your schedule for this Saturday, June 13. The pop-up is hosting its final DJ House Party session, with daytime (11am to 2pm) and evening (8pm to 11pm) sets spanning across electronic, house, and genre-bending sounds.
Sip on bespoke cocktails and mocktails from Concocted Affairs while vibing to your favourite local DJs, including Beans & Beats, Chael En, L0YB0Y, Shye, and Ayano – alongside DJ Ballisticone from Thailand.
The best part? The DJ House Party sessions are completely free for registration here.
Date: June 5 to 14, 2026
Location: CQ @ Clarke Quay, Block B #01-01
Pop-up opening hours:
- Mondays to Fridays, Sundays: 11am to 8pm
- Saturdays: 11am to 11pm
SHOP THE VALENTINO BORN IN ROMA PURPLE MELANCHOLIA FRAGRANCE DUO
Valentino Born In Roma Purple Melancholia Donna eau de parfum (100ml)
A dreamy, chypre-fruity composition that opens with a luscious plum accord, followed by floral tones of osmanthus and jasmine, and grounded by rich notes of Madagascar vanilla.
Price: $250
Valentino Born in Roma Purple Melancholia Uomo eau de toilette (100ml)
An aromatic woody amber fragrance with a strong cardamom top note, complemented with sweet notes of coconut and lavender and an underlying base of warm amberwood.
Price: $165