Blackpink's Lisa And Seventeen's MinGyu Brought Star Power To Bulgari Studio Launch

Bulgari embarked on a Seoul adventure to unveil its latest project: Bulgari Studio, a playground where creativity collides and groundbreaking artists mingle

By Imran Jalal, 18 Mar 2024

Picture this: It's the evening of March 14 in Seoul. One moment you're immersed in the hypnotic choreography of French luminary Sadeck Berrabah at the city's cavernous Theatre des Lumieres, and the next you're bopping to the electronic wizardry of DJ and digital artist Anyma, throwing down a techno rave.

And let's not forget the global digital campaign launched by Bulgari Studio, curated by the self-proclaimed Italian-Filipino "digital Picasso," Antoni Tudisco. His playful reimaginings of the B.zero1, released a few days before the event, included the rings atop the iconic N Seoul Tower, setting the stage for what was to come.

If that sounds like sensory overload, that's exactly what Bulgari aimed for. The Roman jewellery house orchestrated this dynamic experience for the launch of Bulgari Studio – a creative playground where creators from various disciplines come together to reimagine Bulgari icons like B.zero1, Bulgari Bulgari, and Bulgari Tubogas. And where better to kick off this spectacle than in Seoul, a cosmopolis of trendsetting and cutting-edge technology?

In Berrabah’s corner, the French choreographer, renowned for his work with stars like Shakira and his troupe Murmuration, famous from America’s Got Talent, assembled an army of 84 dancers to bring his performance, inspired by B.Zero1 jewellery, to life. The result is a mesmerising choreography of arm and hand movements, unfolding like clockwork.

Electronic music icon and artist, Anyma
Bulgari

Then came Matteo Milleri, the multidisciplinary DJ-slash-artist better known as Anyma, who unleashed an immersive audio-visual extravaganza. Amidst his heart-thumping set, he premiered his latest track After Love, featuring Grammy-winning singer Delilah Montagu. And as if that wasn't enough, Anyma's multimedia show projected sci-fi-inspired characters adorned with B.zero1 rings onto a giant screen.

But the party didn't stop there. Bulgari Studio teamed up with Anyma to create a special installation at Lotte World Tower & Mall, inviting the public to explore a world of curated soundscape and animation, inspired by the iconic B.zero1 ring, running from now until March 31.

Adding more creative energy to the launch of Bulgari Studio were guests such as K-Pop stars Lisa Manoban of Blackpink and MinGyu Kim of boy band Seventeen. They appeared alongside buzzy names from the world of pop culture such as the flamboyant rising Belgian musician Pierre de Maere, the viral Arab rapper Saint Levant and the experimental South Korean makeup artist Risabae.

Could one of them be the next big name inside Bulgari Studio? You'll never know. In the meantime, keep scrolling for a glimpse of the stars from the night.