Incoleur: A New Kind of Retail Space in Jalan Besar

Jalan Besar is better known for its hardware stores and late-night eats, but tucked away on the ground floor of an unassuming HDB block along Rochor River, you’ll find Incoleur — a space that’s evolved from its first pop-up at Orchard Towers last year into a more fully realised concept that’s quickly becoming a hangout for both design heads and the cycling crowd.

What sets it apart is simple yet unusual: Incoleur is a multi-concept store blending fashion, cycling, and art under one roof. Think browsing carefully curated clothing, testing bikes and cycling gear, and pausing at ever-changing art installations—all in a single visit.

Opened this February by Piamthipmanus Kalen, Incoleur grew from a shared desire with collaborator Daniel Lau to bring together different worlds that might not normally intersect. The store’s art programming was also shaped by former business partner Marissa Tai, who curated its exhibitions and creative activations. “Cycling has a really strong community, and we wanted to take what works there—people coming together, sharing experiences—and channel it across the store,” says Kalen.

Inside, the store unfolds into three complementary worlds. The fashion section carries carefully curated labels, from everyday wear to emerging brands like Shanghainese label Read Moh In Red, which offers a minimalist take on Moroccan geometry. Most of these labels are making their Singapore debut at Incoleur, so visitors get first dibs on pieces you won’t see anywhere else.

There are also vintage designer gems from Issey Miyake, Kapital, Christopher Nemeth, and Comme des Garçons, curated by Singapore-based archival hunter Opague Wear, adding further depth and texture to the fashion offerings.

In the cycling corner, Lau and his Bolo Bun Club (the cycling group he founded) showcase international bikes, parts, and apparel, while also hosting weekly rides that depart straight from the store.

Rounding out the space is a rotating selection of art and crafted objects, a platform conceived by Tai to give young and emerging creatives room to experiment and be seen. Although she has since departed the business, her curatorial vision remains embedded in the store’s art programme.

At writing time, the artists on show include Junkpirate, who transforms salvaged materials into spidery objects and adornments; Hollow.Dumbell, a local airbrush project blending clothes, accessories, and playful chaos; and Claymolester, whose clay experiments embrace unpredictability and childlike wonder.

“All are welcome to apply! We’re always on the lookout to showcase new work. It really comes down to having a genuine conversation and seeing whether our values align,” Kalen says.

Moving from Orchard Towers to Jalan Besar, a neighbourhood better known for its cheap and good eats, might seem unusual, but it suits Incoleur perfectly. Its mix of industrial remnants, hardware shops, and hidden food gems gives the store a grounded, in-between energy — slightly rough, layered, and alive with possibility, much like Incoleur itself. “I wanted a place to call home — somewhere customers could roam around and interact with the various facets of the store, and one that would give me enough space to engage with different groups of people,” Kalen notes.

In a retail scene that often feels transactional, Incoleur reminds us that the best spaces are about curiosity, community, and presence. Fashion, cycling, and art may seem like unlikely companions, but under one roof, they form a playful, immersive ecosystem where lingering, exploring, and connecting are the real draws.

Incoleur is located at 25 Jalan Berseh, #01-128, S200025. It’s open Thursdays to Sundays, 1pm - 8pm (5pm - 10pm on Thursdays).