Los Angeles or New York? Cos's Fashion Films Make It Impossible To Choose
Forget choosing sides. The Swedish brand's latest short films are loving odes to each city's art scene – with an inimitably cool, super-easy-on-the-eye cast that includes Andre Saravia, Clementine Creevy, Jeffrey Deitch, Leo Fitzpatrick and Asma Maroof.
Forget choosing sides. The Swedish brand's latest short films are loving odes to each city's art scene – with an inimitably cool, super-easy-on-the-eye cast that includes Andre Saravia, Clementine Creevy, Jeffrey Deitch, Leo Fitzpatrick and Asma Maroof (all wearing Cos, natch).
Google "Los Angeles vs New York" and a whole string of results on the cultural rivalry between the two American cities will pop up (favourite headline so far: Timeout's "31 reasons LA kicks New York's ass"). Cos, which opened it first American stores in the two cities last year – the LA one is in Beverly Hills while the New York one in Soho – loves both coasts equally. A supporter of the arts (it regularly partners with London's Serpetine Gallery), the Swedish label has commissioned an imagemaker from each city – LA-based, alternative art champion Aaron Rose, and New York-based photographer/designer Petra Collins – to each make a short film about the other's turf.
Petra Collin's Drive Time is a dreamy, sunshine-soaked ode to the City of Angels and its young alternative female musicians and artists. In the 2:49 minute tribute, catch 17-year-old Cherry Glazerr frontwoman/Hedi Slimane muse Clementine Creevy (above), artist couple/New york transplants Erin and Sam Falls , and MIA's deejay/music producer Asma Maroof professing what they love most about LA (Creevy: "What I love most about Los Angeles is its weirdness and its beauty") while doing the one thing nearly every Angeleno cannot escape: driving.
Meanwhile, Aaron Rose's The Bubble is a grittier tribute to the Big Apple's A-list creative class, including graffiti artist/nightclub mogul Andre Saravia, art dealer Jeffrey Deitch (formerly the director of Los Angeles' Museum of Contemporary Art), actress Hailey Benton Gates (above), actor Leo Fitzpatrick of Larry Clark's Kids fame and Petra Collins (yes, Drive Time's Collins). Adding more blistering hipness is Glenn O'Brien – an original member of Andy Warhol's Factory collective, Interview magazine's first editor, and the dude Madonna needed to edit her Sex book – who makes a cameo reciting his own poetry.
Fashion films don't get cooler than this. LA or NY? We say both. Watch both videos below and make your own call.
