OK Go Just Directed a TVC for a Chinese Furniture Store. The Result? Insane and Amazing
OK Go's TV commercial for Chinese furniture store Red Star Macalline is as anarchic and amazing as you'd expect.
OK Go's TV commercial for Chinese furniture store Red Star Macalline is as anarchic and amazing as you'd expect.
Damian Kulash, lead singer of OK Go – famous for their seamless, complicated, insane and wildly-popular videos – has just directed a TV commercial for a Chinese furniture company. It has all their trademark one-take choreography and mind-bending tricks.
According to the band: "This is a commercial we did for the Chinese furniture store Red Star Macalline. It's a visual reference to our video The Writing's on the Wall but set to a remix of I Won't Let You Down by our very own Dan Konopka (drummer). Because sometimes you just make what you want."
See for yourself.
