Pop Mart’s Labubu Is Back With A Cutesy Sanrio Collaboration
The new Labubu Sanrio blind box series features a total of seven character-themed designs, including a rare secret. Here’s what you need to know ahead of its launch in Singapore.
If you thought that Labubu fever was over…you’ve clearly been bamboozled. The razor-toothed creature from The Monsters, under Pop Mart, is back with a vengeance. And this time, it’s harnessing the kawaii power of none other than Sanrio – with the impish character now ‘disguised’ as fan favourites like Hello Kitty, Kuromi, Pompompurin and more. They sure know how to get us good.
Here’s the scoop on the Pop Mart Labubu x Sanrio blind box collection – including prices, character line-up (with a secret design!), as well as its launch date in Singapore and around the region.
Full list of designs for The Monsters x Sanrio Characters Series Vinyl Plush
There are a total of seven pendant bag charm designs as part of the new Labubu Sanrio collab, featuring the following six characters:
- Cinnamoroll
- Hello Kitty
- My Melody
- Pochacco
- Pompompurin
- Kuromi
Wait, seven designs but six characters? Yes, no one’s been left out – and this brings us to the next point.
The Monsters Labubu Sanrio blind box secret design
The secret design in the Pop Mart Labubu Sanrio series is Hello Kitty. That’s right, there are two versions of Hello Kitty as part of this blind box launch. The standard one is a Labubu dressed up in Hello Kitty headgear, with a frilly white-and-pink polka dotted dress and matching bow on its head. Just like the rest of the characters in the set, it follows a soft pastel colour palette.
In contrast, the secret version of Hello Kitty in the Labubu Sanrio collab takes inspiration from the feline character’s OG design circa the 70s – featuring striking blue overalls, yellow tee, and that iconic red bow on a brown Labubu plush doll.
The Monsters Hello Kitty vinyl plush doll
Not to be confused with the Sanrio Labubu secret design, the new Labubu Hello Kitty vinyl plush doll is another item all you Monsters fanatics would want to get your hands on. This one’s available for standalone purchases – a great option for those who love the secret item’s retro look, but don’t wish to go through the uncertainty of tearing open blind box after blind box, only to not get your preferred character.
While the primary colours remain, Labubu’s overalls are red here, with a blue inner tee. In lieu of that trademark ribbon is a detachable eye mask with Hello Kitty’s face on it. The plushie also comes with a matching heart-shaped Hello Kitty pillow, which can be fitted into its arms, or the front pocket of its overalls.
When is Pop Mart’s The Monsters Labubu Sanrio collection launching in Singapore?
The Labubu Sanrio blind box collection as well as the Labubu Hello Kitty plushie are both launching in China on March 12, 2026. No official release date for Singapore has been announced as of yet, but we’re guessing that it’ll be made available after March 13 onwards. Check back on this article in time to come – we’ll be updating it with the latest information once we’ve got the deets.
Which countries are the Pop Mart Labubu Sanrio collab available in?
According to Pop Mart, The Monster Labubu Sanrio collection will be available in greater China, Europe, the Americas, and Asia Pacific. Zooming in specifically within the region of Southeast Asia, this would likely include Singapore, Malaysia, Thailand, Indonesia, The Philippines, and Vietnam, as these are where Pop Mart has online store presence in.