Pop Mart’s Labubu Is Back With A Cute Sanrio Collab, Here’s The Scoop On Its Singapore Launch
The new Labubu Sanrio blind box series features a total of seven character-themed designs, including a rare secret. Here’s key info on the eligible outlets in Singapore, launch timing, and purchase process (hint: no walk-ins!)
If you thought that Labubu fever was over…you’ve clearly been bamboozled. The razor-toothed creature from The Monsters, under Pop Mart, is back with a vengeance. And this time, it’s harnessing the kawaii power of none other than Sanrio – with the impish character now ‘disguised’ as fan favourites like Hello Kitty, Kuromi, Pompompurin and more. They sure know how to get us good.
Here’s the scoop on the Pop Mart Labubu x Sanrio blind box collection – including prices in Singapore, character line-up (with a secret design!), and selected outlets where you can purchase it.
Full list of designs for The Monsters x Sanrio Characters Series Vinyl Plush
There are a total of seven pendant bag charm designs as part of the new Labubu Sanrio collab, featuring the following six characters:
- Cinnamoroll
- Hello Kitty
- My Melody
- Pochacco
- Pompompurin
- Kuromi
Wait, seven designs but six characters? Yes, no one’s been left out – and this brings us to the next point.
The Monsters Labubu Sanrio blind box secret design
The secret design in the Pop Mart Labubu Sanrio series is Hello Kitty. That’s right, there are two versions of Hello Kitty as part of this blind box launch. The standard one is a Labubu dressed up in Hello Kitty headgear, with a frilly white-and-pink polka dotted dress and matching bow on its head. Just like the rest of the characters in the set, it follows a soft pastel colour palette.
In contrast, the secret version of Hello Kitty in the Labubu Sanrio collab takes inspiration from the feline character’s OG design circa the 70s – featuring striking blue overalls, yellow tee, and that iconic red bow on a brown Labubu plush doll.
Price of The Monsters Labubu Sanrio blind box: $37.90 for a single box, $227.40 for a full set of six.
The Monsters Hello Kitty vinyl plush doll
Not to be confused with the Sanrio Labubu secret design, the new Labubu Hello Kitty vinyl plush doll is another item all you Monsters fanatics would want to get your hands on. This one’s available for standalone purchases – a great option for those who love the secret item’s retro look, but don’t wish to go through the uncertainty of tearing open blind box after blind box, only to not get your preferred character.
While the primary colours remain, Labubu’s overalls are red here, with a blue inner tee. In lieu of that trademark ribbon is a detachable eye mask with Hello Kitty’s face on it. The plushie also comes with a matching heart-shaped Hello Kitty pillow, which can be fitted into its arms, or the front pocket of its overalls.
Price of The Monsters Labubu Hello Kitty Vinyl Plush Doll: $129.90
When is Pop Mart’s The Monsters Labubu Sanrio collection launching in Singapore?
The Labubu Sanrio blind box collection is launching in Singapore on March 13, 2026, at 9am. The Labubu Hello Kitty vinyl plush doll will also be released on the same date.
How to buy The Monsters Labubu Sanrio collection in Singapore?
Previously, the Labubu Sanrio collection could only be pre-purchased online for in-store pick-ups. However, you can now also choose to buy everything online and have it mailed directly to your home. For orders under $49, shipping costs either $1.49 or $1.99 depending on where the product is sent out from (Singapore or China). For orders of $49 and above, doorstep delivery is completely free.
Which Pop Mart outlets in Singapore have the Labubu Sanrio collection?
The Labubu Sanrio blind boxes are only available for pick-ups at selected Pop Mart stores in Singapore:
- Funan (City Hall)
- Ion Orchard
- Jewel Changi Airport
- Plaza Singapura (Dhoby Ghaut)
- Westgate (Jurong)
- Pop-up store at Weave, Resorts World Sentosa
They will not be available at Pop Mart Lot One or Pop Mart vending machines.
Which countries are the Pop Mart Labubu Sanrio collab available in?
According to Pop Mart, The Monster Labubu Sanrio collection will be available in greater China, Europe, the Americas, and Asia Pacific. Zooming in specifically within the region of Southeast Asia, this would likely include Singapore, Malaysia, Thailand, Indonesia, The Philippines, and Vietnam, as these are where Pop Mart has online store presence in.