Why Are Run Clubs Everywhere Now?

Running has always been one of the most accessible sports with its low-entry stakes, but of late, it's experiencing a renaissance of sorts, with run clubs sprouting up left, right and center. What these newer clubs help to inject into the sport is a rich sense of community (read: less emphasis on performance compared to traditional clubs), and a form of escapism – be it from the dreary world of online dating, or pandemic-induced ennui.

Brands all across the spectrum – from Loewe's prescient tie-up with Swiss unicorn On to Japanese stalwart Asics teaming up with New York-based upstart Bandit Running – are taking note of the sport's increasing street cred.

Like skater culture or basketball in the decades before, running has become the latest haunt for fashion and lifestyle brands looking to tap into its tight community (or those who simply dig the aesthetic – see gorpcore – without intending to run a single mile). Major global events in the scene such as the New York City Marathon have become buzzy mega marketing platforms that rival fashion weeks.

The running fever has hit Singapore too – on our shores, specialty stores such as The Pace and Unusual Running have opened over the past two months or so, blending technical performance and urban lifestyle running.

Ahead, we chat with some of Singapore’s newest running groups – all started this year – to find out more about the running revival and what makes their clubs the coolest in town.

SIR, NUMB

Founded in December 2024, Sir, Numb is a running club that combines fitness with camaraderie, rooted in a shared sense of humour and a love for movement. Co-founded by stylish new-gen hawker Afiq Rezza, 35, and his friends Faqihuddin Mahriz, 30, and Izuan Mohati, 34, the club's name is a clever play on the Malay word "senam" (meaning workout) and a familiar phrase from national service days – "Sir, numb ah!" – the all-too-relatable complaint after a tough training session.

Sir, Numb envisions growing into a broader fitness community encompassing various sports and activities. For now, the club hosts weekly “rahns” – typically on Sunday mornings, with the occasional Saturday evening session. The routes rotate across the North, South, and East to keep things fresh and inclusive for runners from different areas. Each session loops back to the starting point, and staying true to the club’s social nature, always ends at a spot where runners can grab a drink or breakfast and hang out.

Could you share more about how you came to “silatur-rahning” as a concept for your sessions and how your members have received this?

Sir, Numb (SN, they prefer to answer as a collective): “Funny story, this is another wordplay. One of the first few meet-ups we had was quite intimate, with most of the attendees being friends and relatives. While briefing everyone on the routes and whatnot, we just happened to mention that, since almost everyone was related, this was not just a run, but ‘mengeratkan silatur-rahning’ (which translates to “a close bond and kinship through running”). From then on, we just stuck with that name.

Originally, the term came from ‘silaturrahim,’ an Arabic word meaning to forge love and care, creating a sense of togetherness that spans across humankind and all creations. So, we did a wordplay and included running in the phrase, hence ‘silatur-rahning’ The whole idea is to gather and build bonds amongst each other through running, for everyone – no matter the pace, background, or age.”

Why do you think running is growing in popularity among younger audiences?

SN: “Running is gaining popularity among younger audiences due to its accessibility, mental health benefits, and the rise of social media-driven fitness culture. Unlike traditional sports, running requires minimal equipment and can be done anywhere, making it an easy and affordable way to stay active. Many young people are also prioritising mental well-being, and running offers a natural stress reliever through the ‘runner’s high’ and time spent outdoors. 

Social media platforms like Instagram, TikTok, and Strava have transformed running into a community-driven activity, with virtual challenges, aesthetic running gear, and group runs making it more engaging. Additionally, modern running clubs focus on inclusivity and lifestyle, blending fitness with social experiences, streetwear, and even nightlife, making running more appealing than ever.”

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older office-going crowd?

SN: “Newer running clubs differ from traditional ones by prioritising community, inclusivity, and social experiences over strict performance goals. Unlike older clubs, which often focus on structured training and competition, these newer groups emphasise fun, lifestyle, and accessibility, attracting a diverse mix of creatives, entrepreneurs, and young professionals. They leverage social media for engagement, making participation feel like joining a movement rather than just exercising. 

Fashion and streetwear also play a role, with stylish gear and brand collaborations shaping the culture. Unlike the institutional backing of older clubs (such as those sponsored by sports brands), many of these groups grow organically, often forming around shared interests beyond running.”

SUNBAKED CLUB

Founded by actor Shane Pow, 34, Sunbaked Club was established in October 2024 as a natural extension of his growing passion for running. Pow had been documenting his runs regularly on social media between August and October when he "became more serious about running". As more people began asking to join him, the idea of starting a run club began to take shape.

Sunbaked Club now meets at least twice a month, with most runs taking place around the easily accessible Stadium area. Whether you’re a seasoned runner or simply looking for a supportive group to log miles with, the club welcomes all who want to sweat it out under the sun – true to its name. Keep up with its latest runs and meet-ups through its Instagram or Telegram channels.

Why do you think running is growing in popularity among younger audiences?

Shane Pow (SP): “I think more and more young people are becoming increasingly health-conscious, and wellness is a really big thing now. Running is a great exercise that doesn’t require much to get started – all you need is a pair of running shoes, and you're good to go. There’s no need for expensive equipment or booking courts, and you can basically run anywhere. Plus, the dopamine hit after a run is incredible.”

How are the newer run clubs different from older, perhaps more established running clubs, such as those run by sportswear brands or targeting an older, office-going crowd?

SP: “I think Sunbaked is a bit different in that it’s less intimidating for people who are new to running. We encourage everyone to run at their own pace and not to stress about timings or pacing. The most important thing is to start moving! We’ve even had parents bring their kids along to our runs, and it’s like a big family activity every time.”

We haven’t seen much sun over the past two months—how have you continued connecting with your community during this rainy season?

SP: “The rainy season and festive period definitely put a pause on some of our plans, but we’ve been staying connected through our Telegram channel (@sunbaked.club). Our next run is happening in mid-February, and everything will go back to normal after this festive period.”

RUNS FOR FUNS

For Reece Low, 26, running isn’t just about endurance, but about building community. A personal trainer and hybrid athlete, Low started Runs for Funs in May 2024 as a way to bring people together through casual, stress-free runs. What began as weekend meet-ups quickly turned into a flexible, growing community where anyone can join in, regardless of experience level.

Unlike structured running clubs, shares Low’s team member Matthew Tse, Runs for Funs keeps things spontaneous. Any member can initiate a run through the club’s Telegram group, with others joining in if they’re available. While most runs take place around Jurong Lake Gardens, the club occasionally switches things up with routes at Marina Bay and Sentosa. Whether you're looking to build consistency or just enjoy a relaxed run with good company, Runs for Funs is all about keeping it social, welcoming, and – true to its name – fun. Stay updated on upcoming runs through its social channels.

Why do you think running is growing in popularity among younger audiences?

Reece Low and Matthew Tse (RL and MT; they prefer to answer as a duo): “Fitness has become a focus for many individuals, especially the younger generation, after the Covid-19 pandemic, which raised awareness of various health concerns. Running offers numerous fitness benefits, including weight management, improved endurance, post-recovery, and toning. Although many dislike running, they continue to persevere because of the benefits it brings.

Furthermore, running is a cardio exercise that anyone can take up without needing specialised skills or experience. The sport’s high customisability allows anyone to participate. For example, beginners who may not be able to run fast or long distances can start with brisk walking or slow jogging, while experienced runners can engage in long-distance runs or fast, intensive sprints. As people become more focused on their appearance and aspire to achieve their ideal physiques, running will undoubtedly help them reach their goals, provided they remain consistent and complement their training with proper diet and exercise outside of running.”

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older, office-going crowd?

RL and MT: “Newer run clubs focus on creating a cohesive and supportive bond between members, catering to all ages. In contrast, established running clubs, especially those backed by sportswear brands or targeting working adults, tend to be more competitive, encouraging participants to join events like marathons to promote the club. For most runners who prefer not to be in a competitive environment, newer clubs with a more casual focus are ideal for non-competitive or recreational runners.”

Are there plans for Runs for Funs to explore more "serious" running activities like participating in races, or will the club remain a more beginner-friendly, casual running club?

RL and MT: “The club was created to encourage fitness and serve as a casual running group, so newcomers won’t feel intimidated by the ‘experience’ of joining. At this stage, the club will remain casual and beginner-friendly. We don’t have plans to evolve into a serious running club that encourages competitive running.”

DON’T BE THAT FRIEND

Don’t Be That Friend (DBTF) started as an inside joke but quickly grew into something much bigger. Founded by a group of six friends (aged 25-31) who share a passion for fitness, the club was born out of their unique work lives – careers that demand irregular hours, rotational shifts, and frequent travel across borders. Despite these challenges, they found a way to stay committed to training together, documenting their workouts and experiences along the way.

The name DBTF actually traces back to August 2023, when one of their friends took a hard fall – twice – during a track event. What started as a lighthearted meme soon became a defining mantra: “Don’t be that friend” applies to running, training, and life itself.

Now, DBTF has evolved into a running club that meets every Saturday, regardless of their unpredictable work schedules, with session details posted ahead of time in the group’s Telegram group. Thanks to strong connections in the fitness community, the club has been able to keep these sessions going, creating a space where anyone can join, train, and have fun.

Why do you think running is growing in popularity among younger audiences?

DBTF (members prefer to answer as a collective): “Honestly, we can’t pinpoint an exact reason, but from our perspective, running serves as a form of escapism, offering mental clarity in the midst of fast-paced living. It’s a simple yet powerful way to de-stress. Beyond its physical benefits, running is also an avenue for self-expression, whether through the choice of footwear, apparel, or personal running style. Moreover, the sense of camaraderie that comes with running in a group fosters a strong sense of belonging. Unlike other sports that require extensive equipment, running is accessible to everyone. You just need a pair of running shoes and the willingness to lace up and hit the pavement.”

How are the newer run clubs different from older, more established running clubs, such as those run by sportswear brands or targeting an older office-going crowd?

DBTF: “The modern running club landscape is vastly different from the traditional model. Today, it's not just about running – it’s about community. The identity and core values of a club play a crucial role in attracting members. Some groups focus on simply getting together for a sweat session, while others cultivate an environment geared towards overall athletic development and personal growth. The diversity in these communities allows individuals to find a space that truly resonates with them.”

Collective progress seems to be a big thing for DBTF. How do you keep members across all fitness levels motivated and engaged?

DBTF: “At DBTF, we firmly believe in ‘walking the talk.’ Our core members may not be the most elite athletes, but we are committed to consistently pushing our limits and levelling up in fitness regardless of life’s daily challenges. We hold one another accountable in training, whether it’s running or overall conditioning. Through our actions, we hope to inspire others and reinforce the idea that you don’t have to be a professional athlete to embrace an active lifestyle. We call it ‘the way of an athlete’ – a mindset that extends beyond fitness into everyday life. At the end of the day, Don’t Be That Friend is a phrase that applies to all aspects of life, and for us, it means: don’t be that friend who slacks.”

EASY PACE RUN CLUB

Founded by entrepreneur Shane Tan, 25 (Tan was formerly the co-founder of the cult multi-label boutique Spades) and model Kwan Kavan, 22, Easy Pace Run Club started off as an Instagram account meant to document Kwan's personal running journey.

Tan approached him one night in July with a draft logo for Easy Pace, initiating the idea of collaborating with Cherublive (Tan's apparel label) for a collection. The pair bonded over their shared passion in manufacturing functional activewear in line with Easy Pace Run Club’s aesthetic, giving Kwan the push to make the run club official for the running community.

The club prides itself on being open to everyone across age groups and abilities. The club currently has two pace groups for running – runners at 6:00-6:30 mins/km and casual runners at 7:00 mins/km and up. Additionally, there’s also a walking group for those who just get some movement and fresh air. The club meets fortnightly at various locations - keep track of locations on their social channels - with an average of 50 runners in each social run.

Why do you think running is growing in popularity among younger audiences?

Kwan Kavan (KK) and Shane Tan (ST): "Social media, storytelling, tangibility and community are what draws interest from younger audiences in this day and age when it comes to running. In the past, people saw running as merely a way to keep fit, and something that most would dread doing in their own time. Most social gatherings revolved around meals, parties or clubbing. Now however, run clubs have reprogrammed this concept by offering us a space to socialise and show up in 'cool' running outfits while being able to get moving together. If you think about it, it’s the same as a night out with your friends - dress up and have a good time, minus the alcohol and late nights."

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older office-going crowd?

KK and ST: "The newer run clubs prioritise the social aspect of the 'club' more. While the basis of such run clubs still revolve around running, we emphasise on providing a safe space for people to come out and enjoy the fresh air and sunlight with the luxury of running at a conversational/social pace - this takes away the pressure of having to run well and competition among our runners!"

How does Easy Pace Run Club differentiate itself from others in the space?

KK and ST: "Easy Pace Run Club really makes it easy for everyone to join regardless of their skill level - we implemented a walking group that caters to people who purely want to come out for some fresh air (or for those who want to go on a hot-girl walk). This is an initiative that I think only we have adopted compared to the other existing run clubs so far - imagine having a friend group that has a mix of runners and non-runners; they can all come for our social runs, where the non-runners can join the walking group and the runners, the running groups. Eventually, these walkers may be motivated to pick up running as well! Who knows?"

OKAY ANOT RUNNING CLUB

Okay Anot – short for “are you okay, or not?” – is a nod to the origins of emergency responder Muhammad Hafiz Bin Shamsudin's run club. The 36-year-old started the club (unofficially) during the “dark times” of the pandemic,with a bunch of friend who were equally burnt out from working from home.

Hafiz had always wanted to share this with the wider community, and thankfully, his friend, Kin Poon, co-founder of cafe and bar Naga House, had the same idea. Hafiz pitched the idea to him and the pair decided to have a go at running an official club. The club now counts Gen Z and millennial working adults as their main demographic.

While most of the other clubs on this list rely heavily on social media, Okay Anot has taken a more organic, offline path, with many members finding out about the club through word of mouth. The club now meets weekly (excluding public holidays), every Thursday, 6:30pm at Naga House – bag storage is provided. 

Why do you think running is growing in popularity among younger audiences?

Muhammad Hafiz Bin Shamsudin (HS): "I think it comes down to the individual; some might have a personal goal they're chasing (pun intended), while others might attend to meet new people who have the same mindset. But ultimately, social media plays a big part in our interests nowadays, especially with the entry of cool brands like SATISFY, Jolie Foulee, UVU, Acid Running and more - running has turned into this next cool thing, though with a heftier price tag these days."

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older office-going crowd? 

HS: "I think newer clubs are much more welcoming in the sense where we don't compare our personal bests (records) or throw on the latest Nike Vaporfly Next% (you do you boo). More established running clubs invite people from every corner but ultimately you tend to see more seasoned runners attending, so you'll definitely feel intimidated by it."

How does Okay Anot Running Club differentiate itself from others in the space?

HS: "There's no commitment involved. You won't be penalised for not coming for weeks nor is there a subscription fee. It's laid-back. You feel like running this week? Okay, jom (let’s go). On some days, I get five or six members turning up, other days I get about 25. It's a mixed bag but the run will still go on. And the best part is after the run you can get a pint of Guinness from Naga House."

Are there any plans for Okay Anot Running Club to expand?

HS: "We recently collaborated with local multi-label boutique ACTUALLY to help publicise their own in-house sports label, so that was a nice surprise. There's an upcoming one too with pizzeria Bad Habits Provision that's still in the works but I'm all ears to collaboration with others, especially from the running scene. By the community, for the community."

THAT RUN CLUB

That Run Club started its first zoomies (that’s what its founder, Dorcas Heng, calls the group’s runs) earlier in May, and has since amassed over 2,000 followers on its Telegram channel, with many members below the age of 28. The 23 year old media planner calls herself a former ‘“cardio kills gains" gym girl’ who just walked during her 2.4km NAPFA tests, and recalls falling in love with running while living abroad in Australia.

While the running club taps on social media to reach out to its audience, Heng credits the rapid growth of the club to word of mouth, which she’s counting on to keep the club going. Currently, the club meets either on Wednesdays at Kallang Riverside or Saturdays at Marina Bay, depending on Heng’s schedule for the month.

Why do you think running is growing in popularity among younger audiences? 

Dorcas Heng (DH): "You could say it’s the new 'club' for many! You get to exercise while also expanding your social circle in a wholesome way. The sense of community and connection is a major motivator!  Plus, running is incredibly accessible—anyone can join in! Of course, if you choose to dive into the rabbit hole of fancy accessories and the latest carbon-plated shoes, that’s a whole different story!"

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older office-going crowd?

DH: "I believe that newer clubs harness the power of social media to connect with their audience. This creates a sense of belonging with the intended target audience. It’s interesting how age and experience can really shape the dynamics within a group. That’s why community is so important—most of the runners at That Run Club (TRC) are under 28, which creates a tight-knit vibe that makes it easier to connect and feel included. 

With many newer clubs attracting younger participants, there’s often a more relaxed and fun atmosphere. Run clubs by sportswear brands may attract a more serious demographic that’s focused on performance or individuals who are fans of the brand!"

What has been the most rewarding part about getting TRC up and running?

DH: "FRIENDSHIPS! This aspect brings me so much joy. Meeting new people every week is a true highlight for me! Without TRC, I wouldn’t have formed so many incredible friendships that I truly cherish. It’s also been a great opportunity to strengthen and rekindle many of my old friendships [with people] that I thought I would not speak to again. It’s so heartwarming to see those who attend making friends with one another during zoomies!"

GIRL GANG RUN CLUB

Founded by 29-year-old personal trainer Mira Azman in May this year, Girl Gang Run Club is all about fostering a supportive, non-intimidating space for women. The club’s slogan - It’s not about your ‘one day,’ but this is your ‘day one' - reflects Mira’s mission to make running accessible and empowering for all.

Open to all age groups, the club’s youngest member is only eight-years-old, with the oldest “baddie” - as Mira fondly calls her fellow members - in her 50s. The club currently meets every Saturday morning at 06:45am, alternating between MacRitchie Reservoir for trail runs and Marina Bay Sands for scenic city loops. 

Why do you think running is growing in popularity among younger audiences?

Mira Azman (MA): "It’s simple—just lace up, and you're ready to hit the ground running! Running has become more than fitness; it’s a way to connect, unwind, and feel part of something bigger.

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older office-going crowd?

MA: "Many newer run clubs resonate differently because social media has changed how people connect. For this generation, it's often about being part of a community and creating shared experiences, rather than just focusing on the sport itself. In contrast, established clubs, especially those by sports brands or aimed at professionals, may focus more on performance than on fostering a social vibe."

How have Girl Gang Run Club's members found the womens-only run experience?

MA: "From what I gathered from our post-run coffee chats, Girl Gang isn’t just about running; it’s a sisterhood with a touch of humour, fun challenges, and community. We also do share openly about things that often go undiscussed, such as how to train while we're on our [menstrual] cycle, to dating life, to motherhood and more."

THE MORNING RUN CLUB

Are you an early bird living in the West? The Morning Run Club, founded by brothers Alson Lim, 26, and Alwin Lim, 25, might be made just for you. The idea stemmed from Alwin’s passion for fitness and a desire to help those around him lead healthier lives. After completing my National Service, he took on a full-time role in fitness but felt restricted by the commercial setting and wanted to make a more meaningful impact.

Thus, the brothers got to brainstorming ways this could happen. Since they both enjoy morning runs, it felt natural to form a club dedicated to early-morning sessions. They opened the club to family and friends first, before opening the gates to the public this September. Initially relying on word-of-mouth, the club has taken to Instagram to reach a wider audience, given there are relatively few running clubs operating outside of the central business district. If you’re keen on joining, the club meets every Saturday morning, 7:30am, at Jurong Lake Gardens, near Lakeside MRT.

Why do you think running is growing in popularity among younger audiences?

Alwin Lim (AL): "I believe younger generations are becoming more health-conscious and aware of fitness benefits like stress relief and improved performance. Running is approachable, with a lower entry barrier compared to some other exercises, making it ideal for many. As someone in the fitness industry, I also find that running feels less intimidating than, for example, if one were to start out in the gym."

How does The Morning Run Club differentiate itself from others in the space?

AL: "Our club is uniquely based outside the central area, making it accessible for those of us who live nearby, unlike Central Business District-based clubs that meet after work. We attract a diverse range of people from different ages and job backgrounds, creating an inclusive atmosphere. Additionally, we hold our runs in parks, offering a refreshing escape from the concrete jungle and connecting with nature as we run."

GULP RIVER RUN CLUB

Founded by friends, Ciaran, Russell, Joe and Craig, all in their thirties, Gulp River Rub Club is actually the official running club of GULP Riverside Taproom, on Robertson Quay. The founders of the taproom wanted to create a space that's a relaxed hangout by the river and has great craft beers from independent producers around the world.

The fact that the taproom is situated by the river, providing a chill running route, led to the idea to start the run club as an additional way to build community. The club meets at Gulp Riverside Taproom every Thursday at 7pm, and River Runners (as the club calls its members) have the option of an easy 5km or a longer 8km route. 

Why do you think running is growing in popularity among younger audiences?

Russell Devine (RD): "I think a lot of people got into fitness over the last few years and maybe it’s a desire to do that whilst making it social. Social media seems to have had an impact on the fitness industry for both positive and negative reasons, so maybe people are more inclined to take up fitness as a trend. There is also a lot of talk about younger people being more active and going out less, but I’m not too sure. 

Then, there is also the opinion that people go to run clubs as a replacement for dating apps. I have definitely seen a few Instagram handles being exchanged, but I don’t think we are known for that yet!"

How are the run clubs that have sprouted more recently different from older, perhaps more established running clubs such as those run by sportswear brands or targeting an older office-going crowd?

RD: "We are low-key and focused on community. Seeing a few familiar faces each week or meeting a few more is a great way to start the weekend. It’s not a run that’s particularly about fitness or performance."

Can you share any upcoming plans for Gulp River Run Club to collaborate with other like-minded folks in the running space?

RD: "We did a collaboration with the team at Jolly Pace Group - they are super engaging in making a running community that isn’t for the benefit of companies or outside influence (like sponsors). So we are part of their Conga Line series, which visits different run clubs every month, allowing you to meet even more people, run different routes, and so on."