Visiting Seoul? Head To This Street For Your K-Art Fix
Samcheong-ro is a must-visit district for art and culture enthusiasts visiting Seoul
By Shawn Foo,
A single street in Seoul is the perfect place to map out a cultural itinerary on your next vacation to South Korea, as Samcheong-ro presents a panoramic view of the capital’s exploding art scene for free, or close to free. Just a 20-minute bus ride from Myeongdong’s shopping streets, Samcheong-ro is Seoul’s premier arts district. Notably, it offers a different view of South Korea’s cultural ascendancy beyond K-pop, K-beauty and K-drama. K-art, too, is going global.
An ongoing exhibition of South Korean experimental artists at The Guggenheim in New York City is proof. Seoul, too, is quickly transforming itself into Asia’s next art capital with its roster of international arts events, including the annual Frieze Seoul. There are other artsy neighbourhoods in Seoul. Hannam and Cheongdam are two with a high density of art galleries. But there is something charming to me about the Samcheong area and its long history, bringing together old and new cultural gems.
Berlin-based artist Manuel Solano's first exhibition in Seoul at the Korea outpost of the renowned gallery Peres Projects will open on Nov 30.
It is likely that the area blossomed organically, following the move of Gallery Hyundai – South Korea’s longest-running contemporary art gallery – in 1975 from nearby Insa-dong to Samcheong-ro. Contemporary art stalwarts such as Kukje Gallery, established in 1982, line the street. But there are also new kids on the block from the international stage, including Berlin-based gallery Peres Projects, which has just opened its second location in Seoul.
The area will get another jewel in its already gem-studded crown when a new museum, hosting some 23,000 artworks by the late Samsung Group chairman Lee Kun-hee, opens in 2028. Until then, here is a curated list of seven art galleries and museums.
What: Do not miss a chance to visit South Korea’s oldest contemporary art gallery, established in 1970. Gallery Hyundai was the first South Korean gallery to participate in an overseas fair, and it remains the forerunner in bringing the country’s art to international audiences via its Seoul and New York outposts, the latter of which opened in 2019.
Earlier in 2023, Gallery Hyundai presented a mini solo retrospective of home-grown experimental artist Sung Neung-kyung, featuring 140 works. Sung is one of the artists whose works feature prominently in The Guggenheim’s newest exhibition on South Korean experimental art.
On show at Gallery Hyundai till Dec 3 is Reflection, a solo exhibition of South Korean artist Yoo Geun-taek – his third solo with the gallery, featuring mirrors, window scenes and water bodies that reflect the everyday world around him.
Where: 14 Samcheong-ro, Jongno-gu, Seoul
When: Tuesdays to Sundays, 10am to 6pm
Admission: Free
Info: galleryhyundai.com
What: The private gallery was too crowded to enter on one of Seoul Art Week’s nights in September. Visitors flooded the three buildings that held India-born British artist Anish Kapoor’s solo exhibition, and squeezed into the small hanok (traditional Korean house) to look at South Korean artist Haegue Yang’s strange, hibernating pieces.
Established in 1982, Kukje Gallery is another stalwart of South Korea’s contemporary art scene, boasting an eclectic international line-up including Thai artist Korakrit Arunanondchai, French-American artist Louise Bourgeois and American photographer Robert Mapplethorpe. The gallery is also one of the champions of South Korean dansaekhwa (monochrome) paintings on the global stage.
In unorthodox fashion for a private art gallery, the space features a ground-floor cafe with a view of Gyeongbokgung Palace, and a fine-dining restaurant above. Make a reservation if you want to try healing yoga, zumba or meditation in its wellness studio.
Where: 54 Samcheong-ro, Jongno-gu, Seoul
When: Mondays to Saturdays, 10am to 6pm; Sundays and public holidays, 10am to 5pm
Admission: Free
Info: kukjegallery.com
What: With more than 10,000 sq m of exhibition space across eight galleries, visitors can easily spend a whole day at MMCA’s Seoul location. The show that steals my heart, however, is South Korean artist Jung Yeon-doo’s One Hundred Years Of Travel, which explores a century of Korean migration to the Mexican state of Yucatan. The show is on until Feb 25.
There are only five works on show, but each is crafted to a scale beyond the human form and effectively conveys the drama of diaspora and exile. A room that holds a 12m-high wall of blades sculpted out of sugar is a towering space to contemplate the history of plantation and extreme labour conditions.
For more experimental fare, artist Kim Ku-lim’s fascinating and macabre works come together in a solo exhibition that runs till Feb 12. Also, Project Hashtag – which shows collaborative works beyond art – opens till April 7. For those in search of wall texts, thought-provoking curation and a well-stocked art bookshop, MMCA Seoul – which opened in 2013 and is a relative newcomer to the street – is the perfect spot.
Where: 30 Samcheong-ro, Jongno-gu, Seoul
When: Wednesdays and Saturdays, 10am to 9pm; and 10am to 6pm on all other days
Admission: 2,000 won (about S$2) an exhibition, but look out for free-admission late nights on Wednesdays and Saturdays
Info: mmca.go.kr/eng/
What: Housed within two distinctive spaces on Samcheong-ro – a traditional hanok renovated in 1995 and a new brick-walled building constructed in 2008 – Hakgojae lives up to its name, which means “to review the old to learn the new”. Those interested in learning about emerging South Korean artists can visit the solo exhibition of the young artist Gwangsoo Park, which is on till Dec 9.
Where: 50 Samcheong-ro, Jongno-gu
When: Tuesdays to Saturdays, 10am to 6pm
Admission: Free
Info: hakgojae.com
What: After taking in the clamour of the contemporary on one side of Samcheong-ro, stroll to the opposite side for a look at history and time-tested tradition.
Located on the Gyeongbokgung Palace grounds, the museum has more than 4,000 artefacts on display which embody the Korean way of life. Be sure to visit the open-air exhibition space, where the museum has reconstructed a traditional 19th-century village.
A special exhibition on the role of masks in the shared performing arts cultures of East Asia is also on show till March 3.
Where: 37 Samcheong-ro, Jongno-gu
When: Various times
Admission: Admission is free with a ticket to Gyeongbokgung Palace (about $3 for adults; free for visitors 18 and under), which is also where The National Palace Museum of Korea is located.
Info: nfm.go.kr/english/index.do
What: International galleries are catching on to the appeal of an arts district in Samcheong and Peres Projects, which opened its four-storey space right off the street in April, is one of them. The Berlin-headquartered gallery focuses on a diverse group of artists, many of whom are multidisciplinary or experimental in their work. In the few months that Peres Projects has been in Samcheong, it has put on solo shows by American artist Kiyan Williams and Peruvian artist Paolo Salvador.
From Nov 30 to Jan 14, it will hold the first solo exhibition in Seoul of Berlin-based artist Manuel Solano, who lost his sight 10 years ago due to HIV-related complications and has developed new ways to continue making art.
Where: 37 Yulgok-ro 1-gil, Jongno-gu
When: 10am to 6pm daily; closed on Mondays
Admission: Free
Info: peresprojects.com/exhibitions/location/3/
What: Not technically in Samcheong-ro but a three-minute walk away, Art Sonje Centre’s three-storey building boasts a splendid view of the mountains from its rooftop garden and a perspective of cutting-edge art practices in its exhibition halls.
Two new exhibitions run until Jan 21. The Rain features Lebanese artist Tarek Atoui’s fusion of Korean traditional percussion and electronic soundscapes in a show that promises to be a novel sensory experience. Hangdog, by South Korean artist and 2023 Kimsechoong Award for Young Sculptors recipient Jihyun Jung, features sculptures made with urban detritus and industrial remains.
Art Sonje Centre and the Singapore Art Museum are also co-organising a retrospective by Singaporean artist Ho Tzu Nyen’s Time & The Tiger, which is ongoing at Tanjong Pagar Distripark. Art Sonje’s edition of the show will run from July 4 to Aug 4 in 2024, and will feature a different curatorial presentation.
Where: 87 Yulgok-ro 3-gil, Jongno-gu
Admission: About $10
Info: artsonje.org/en/
This article is adapted from a story that first appeared in The Straits Times