Setlog: The Latest Viral Social App That Lets You Vlog In Real Time With Friends

When BeReal exploded onto the scene in 2020, it took the Internet by storm with its “anti-curation” approach – ditching filters, algorithmic feeds and follower counts in favor of raw, unfiltered photo dumps among close friends, offering a much-needed break from the overly polished nature of mainstream social media platforms.

Now, a new contender has entered the chat. Meet Setlog, the latest social media app that has become a massive hit in Hong Kong and South Korea. Singapore is officially hooked, too. As of May 2026, Setlog sits comfortably as the number one social app on local Apple App Store charts, with its newly launched Android beta already hitting number 10 on the Google Play Store.

What is Setlog?

Think of Setlog as BeReal’s distant cousin. It takes that same no-filter, real-time concept and adapts it for today’s video-first digital age.

Throughout the day, the app sends hourly push notifications, prompting users to record quick two-second clips with accompanying short captions. At the end of the daily cycle (from 4am to 4pm), Setlog automatically stitches these snippets into a seamless ‘day-in-the-life’ vlog. The format is so effortlessly addictive that even K-pop idols like Aespa’s Karina use it to vlog their grueling 19-hour schedules.

Why is Setlog going viral?

So, why is everyone absolutely obsessed with this app? It boils down to three main features:

Co-vlogging with friends

While you can use Setlog to make solo vlogs, its main appeal lies in its ability to create split-screen vlogs with up to 12 of your friends. It’s the ultimate low-maintenance activity for long-distance besties to keep up with each other’s lives, regardless of busy schedules or timezones.

Viral trends & challenges

Setlog’s bite-sized, vertical vlogs are practically made for cross-platform sharing. Thousands of users have posted their vlogs across Instagram and TikTok, fueling its virality and sprouting trends like the “rainbow challenge” where friend groups coordinate outfit colors or backgrounds across their different split screens.

Low-stakes socialising

If your TikTok drafts are in the hundreds, don’t worry – you won’t face that problem here. Setlog only allows real-time recording, meaning you cannot upload pre-recorded clips, or fill in missed entries. Every single moment must be captured right as it happens.

No editing, no backdating and no audiences save for your private Setlog friend group means no more having to perform for the camera. By embracing spontaneous and authentic sharing among close-knit friends, Setlog’s refreshing approach to vlogging forces us to drop the act and actually live in the now.