Singapore’s Young Bookstagram Influencers Are Making Reading Fashionable
A new generation of Singaporean readers is transforming Instagram and TikTok into dynamic hubs for literary dialogue and style.
In a world where doomscrolling dominates our media consumption, a lively community in Singapore is mixing the magic of literature with the buzz of Instagram and TikTok. During the pandemic, many popular BookTok and Bookstagram accounts blossomed as we all sought new hobbies to escape the gloom. Independent book stores and local book clubs have since sprung up, proving that the power of reading as an escape is here to stay. Amid countless bookish content creators, we chatted with five standout creators from the BookTok and Bookstagram scenes. Turn the page below to dive into their insights.
LAVELLE LEE (@LAVELLE.READS), 29, BOOKSTAGRAMMER WORKING IN BOOK DISTRIBUTION
When did you start your Bookstagram?
I started my Bookstagram in March 2020, during the first Covid-19 lockdown. I was reading a lot and wanted a place to document my thoughts. My friends had also been encouraging me to start an account so they would have a place to refer to for book recommendations.
Lavelle Lee’s flat lays for the books she reads—like the "ludicrous, almost comical" Rogue by Mona Awad—always have a charming Y2K vibe, evoking a sense of nostalgia and whimsy.
What does your account focus on – in terms of aesthetics, genres, etc.?
I don’t think my account has a particular focus – I just talk about whatever books I’ve been reading, which can vary. However, I do gravitate towards contemporary literature and personal memoirs. Mostly, I just want to yap about books, be honest about what I think of them, find community, and hopefully inspire more people to read.
Lavelle Lee has a soft spot for contemporary literature and personal memoirs.
How has social media influenced your relationship with books/reading?
It gets me a lot more excited about reading, especially being surrounded by people who also enjoy books. I love having a place to go to when I finish reading something and desperately want to talk about it. Social media has also enabled me to consume books more mindfully, especially regarding content and author diversity. I’m reading much more widely than I did before and discovering so much more in the process.
Kate Spade New York teamed up with Penguin Classics Threads and Out of Print in 2022 for a capsule collection, which is something that delights Lavelle Lee.
Of course, there’s also a sort of “pressure” to keep up with reading, but I don’t let that affect me – reading is supposed to be a fun hobby, and it doesn’t matter how much you’re reading as long as you’re enjoying it.
There's been an explosion of celebrity book clubs, and increasingly, we see the collision of literature and fashion as well. What do you make of this trend?
I don’t really pay attention to celebrity book clubs, but it’s fun to see literature enjoy this “renaissance” and become “trendier” again. Fashion and literature have always had a relationship, but it’s becoming even more prominent now. Like Valentino featuring a direct quote from A Little Life? Wild. As a book nerd, I love all of it.
A Y2K-inspired perspective on Bora Chung's short story collection, Your Utopia.
Remember the book clutches Kate Spade used to make (pictured)? I was obsessed with those. And the idea that I could maybe get something like that again soon…? I’m giddy with anticipation. (Controversial opinion, but I also lowkey love the use of books as accessories.)
You just hosted a Whiney Book Club yourself. How was that?
For context, someone at The Projector came across my Bookstagram and thought it would be a good fit for You Hurt My Feelings, a movie they were screening about a novelist whose marriage gets upended when she finds out her husband doesn't actually like her latest novel. In that spirit, they asked if I would host a book club where people could air their book-related grievances.
In June, Lavelle Lee hosted a book club at The Projector to coincide with the screening of the film You Hurt My Feelings.
It was absolutely perfect – a really fun afternoon spent whining about books and making new friends! I was so nervous about how it would go, but it went amazingly – everyone was so funny, friendly, and respectful! I loved getting to meet and chat in person instead of just online. I hope everyone else had as much fun as I did.
An excerpt from Lavelle Lee's review of Claudia Pinero’s A Little Luck showcases her candid and approachable tone on her Bookstagram. She said: "😭 So lyrical and soul-shattering, but also so full of tension and suspense. Not only could I not stop reading due to the sheer beauty of the prose—I also really, REALLY had to find out what happened next. And after that. And after that again."
What is one book everyone should read right now?
Ooof, that’s a tough one. Right now, I think Claudia Pinero’s A Little Luck is the perfect read – incredibly moving, beautifully told, a little suspenseful, and all about how much better the world could be if we all showed each other a little more kindness.
GRACE LEE (@VINTAGELYGRACE), 23, BOOKSTAGRAMMER AND WRITER
When did you start your Bookstagram?
I started around 2018, pre-pandemic, seeking like-minded readers to connect with and a platform to share my thoughts on books, just as I began exploring more of the Fantasy and Literary fiction genres.
Your aesthetic is quite distinct. How would you describe it and what influences it?
I'd describe it as predominantly dark academia, infused with classic, old-school styles – think period dramas like Pride and Prejudice reimagined in a modern context. I draw heavy influence from literature, history, and art, blending these elements to add a touch of whimsy and nostalgic beauty.
How has social media influenced your relationship with books/reading?
Social media platforms like TikTok and Instagram have introduced me to a broader world of books I might not have discovered otherwise! I maintain a balanced relationship with social media; by following book influencers and joining online reading communities, I've explored diverse genres and authors that expand my literary horizons. These platforms offer a constant flow of book recommendations, reviews, and discussions that keep my reading list fresh and exciting. Of course, I make sure social media doesn't interfere with my actual reading time.
Grace Lee's Bookstagram is peppered with artsy annotations.
There's been an explosion of celebrity book clubs and an increasing blend of literature with fashion. What do you make of this trend?
I see this surge in celebrity book clubs and the fusion of literature with fashion as largely positive. It makes reading more accessible and appealing to a wider audience, encouraging exploration of new books and authors. The mix of fashion and literature also brings a new creative dimension, especially in marketing. One fascinating trend I've noticed online is readers styling their clothing based on the books they're reading. This synergy not only elevates authors and their works but also fosters a community of readers who appreciate both literary and aesthetic expression.
Grace Lee's Instagram content on books exudes a dark academia vibe.
How does popular culture shape your content?
Popular culture, including movies and TV shows, significantly influences my content. While I haven't focused on it much yet, I plan to explore this more in the future! I'm interested in examining how music, like Taylor Swift's lyrics, resonates with book characters, or delving into existing book-to-movie/show adaptations.
Grace Lee says that Ariadne by Jennifer Saint is essential for challenging male-led narratives.
What is one book everyone should read right now?
I sometimes struggle with this question because my recommendations change based on what I'm currently reading. But if I had to choose one right now, it would be Ariadne by Jennifer Saint. It left a lasting impact on me with its portrayal of Ariadne and Phaedra, offering prominent female voices that challenge traditional male-led narratives. The characters are compelling, the prose beautiful, and the imagery vivid. Beyond their relationships with Theseus and Dionysus, the novel explores differing views on heroism, making it a captivating read from start to finish.
TARYN TAN (@TTSLREADS), 25, FREELANCE SOCIAL MEDIA CONTENT CREATOR
When did you start your Bookstagram?
I started my Bookstagram back in 2022, post-Covid. I began reading a lot during the lockdown and wanted to connect with others who shared my interest. Seeing the rise of Bookstagrammers inspired me to join in the fun.
Taryn Tan infuses a stylish lifestyle element into her curated Bookstagram account.
What does your account focus on – in terms of aesthetics, genres, etc.?
When I first started, my posts focused on a curated aesthetic with three main colours – beige, green, and brown. I enjoyed editing my book reviews and found it really fun. I mostly share about my daily reading life, book reviews (mainly romance and thriller), and occasional fanfic edits.
According to Taryn Tan, Starfield Library in Seoul is the city's most beautiful library.
How has social media influenced your relationship with books/reading?
After two years on Bookstagram, social media has had both positive and negative impacts on my reading habits. It has provided me with resources like Goodreads for discovering new books, sharing recommendations, and connecting with fellow book lovers. However, social media can also be overwhelming with constant notifications and pressure to curate a certain image. I'm currently on a short break to focus solely on reading, but I'll be back to posting soon.
There's been an explosion of celebrity book clubs and a growing intersection of literature with fashion. What do you think of this trend and does it shape your content?
The rise of celebrity book clubs and the merging of literature with fashion is intriguing. Celebrities have significant influence and can introduce books to a broader audience through their clubs or fashion collaborations. While this trend hasn't directly influenced my content yet, it has inspired me to explore more book-related fashion posts in the future.
What tips would you give aspiring Bookstagrammers?
Be authentic and engage with your followers to build a community.
What is one book everyone should read right now?
I just finished Yellowface by R.F. Kuang, and I think it's a must-read. It's incredibly thought-provoking and essential for anyone interested in challenging societal norms and confronting uncomfortable truths.
HAMSAVALLI DORAIRAJU (@THEBROWNGIRLREADS_), 29, BOOKTOKER AND BOOKSTRAGAMMER WHO’S ALSO AN EXPERIENCED SOCIAL MEDIA MANAGER
When did you start your Bookstagram?
I discovered Bookstagram in 2020 during the COVID period as a way to keep myself occupied, and it rekindled my love for reading. Engaging with the Bookstagram/BookTok community has connected me with so many amazing people, and I’m grateful for the decision to create my own account. This experience has deepened my appreciation for social media’s power to build communities and share passions.
What does your account focus on – in terms of aesthetics, genres, etc.?
My account reflects my journey as a reader, featuring vlogs, book reviews, and recommendations. Initially, I focused on romance and thriller novels, but since joining Bookstagram, my interests have expanded to include literary fiction and Asian literature as well.
Priyanka Chopra's 2019 Met Gala outfit, inspired by Alice in Wonderland, exemplifies how fashion continues to draw inspiration from literature.
There's been an explosion of celebrity book clubs, and increasingly, we see the collision of literature and fashion. What do you make of this trend?
I believe there’s nothing wrong with celebrities launching book clubs, as it promotes reading in any form. The intersection of fashion and literature has been ongoing for years, with many fashion enthusiasts drawing inspiration from fictional characters, writers, or books. We've seen fashion designers create pieces inspired by literature, like Priyanka Chopra's 2019 Met Gala outfit inspired by Alice in Wonderland and Alexander McQueen’s collection inspired by The Island of Doctor Moreau. As a reader myself, I’m drawn to the dark academia aesthetic and often find fashion inspiration from works like The Secret History by Donna Tartt and the writings of Virginia Woolf, one of my favourites.
You used to be a bookseller – tell us why you think people should read more.
Reading enhances knowledge, reduces stress, and improves critical thinking, whether one reads fiction or non-fiction. It serves as a wonderful distraction and has been my best companion during tough times. Adopting the habit of reading has been one of the best decisions I've made as an adult.
What is one book everyone should read right now?
I recently finished As Long As The Lemon Tree Grows by Zoulfa Katouh, and it was both heart-wrenching and beautifully written. I highly recommend giving it a read.
FATIN FATHIAH (@THIAHSLIBBY), 22, NURSE BY DAY, BOOKTOKER BY NIGHT
When did you start your BookTok?
I think I started my BookTok about two years ago. At that time, I had just begun reading and didn't have anyone to discuss books with. That's when I turned to TikTok for book recommendations and ended up making new friends through it. Later on, I started my Bookstagram early last year because, while I was active on TikTok, I also wanted to explore book recommendations on Instagram. So, I decided to try out another platform.
What does your account focus on – in terms of aesthetics, genres, etc.?
My account mainly focuses on romance – if a book has romance, I'm likely to read it. I don't prioritise aesthetics much because, in my opinion, I'm not very visually creative.
How has social media influenced your relationship with books/reading?
I used to dislike reading, but social media changed that. It prompted me to pick up a book, and since then, I've discovered my love for reading and genuinely enjoy it. Social media has allowed me to explore different types of books without committing to reading them entirely. When creators post snippets to promote a book, I can often tell if I'll enjoy it or not.
You're a seasoned BookToker – how does popular culture shape your content?
Honestly, I don't think popular culture affects my content much. I've been doing what I do for the past two years, occasionally mixing it up with a talking head video here and there. But beyond that, not so much.
What is one book everyone should read right now?
How about a fantasy romance (romantasy)? The Sparks of the Everflame series by Penn Cole is currently one of my favourite romantasy series, and I haven’t seen many people talk about it.