The Paper Bunny Opens Its First Physical Boutique
The brand moves into a brick-and-mortar home for the first time.
By Amanda Chai,
After eight years as an online-only business, home-grown stationery and lifestyle brand The Paper Bunny has opened its first physical store.
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Located at #B2-38A Takashimaya S.C., the TPB Everyday Store carries more than just the brand's signature planners ($39.50 to $42.50).
The Paper Bunny has partnered local beauty e-tailer Beaubit to offer indie labels in the store.
It offers a full range of bags, apparel and sustainable lifestyle accessories such as sandwich bags. Alongside mostly in-house designs, a handful of global brands such as Stojo and Stasher are also available.
The TPB Everyday Store carries more than just the brand's signature planners.
You can also browse a new Home & Self category of hand washes, room sprays and eco-friendly bowls and cutlery. In addition, The Paper Bunny has partnered local beauty e-tailer Beaubit to offer indie labels such as Indonesia body-care brand Dew It and South Korean brand Rbow.
Customers can also purchase online at The Paper Bunny's website and pick up their orders at the TPB Everyday Store.
A version of this article first appeared in The Straits Times