Alexander McQueen Goes To Town With A Rebellious Cool Capsule Collection
Alexander McQueen looks to street art as part of its new visual identity. First up: a capsule collection called McQueen Graffiti.
Residents of London, Paris, New York, Dubai, Shanghai and Paris may have noticed the word "McQueen" in thick brushstrokes plastered on anything from buildings to taxis to even trains recently. All that is part of Alexander McQueen's guerilla campaign to mark the debut of its McQueen Graffiti capsule collection.
The McQueen Graffiti guerrilla campaign is popping up in London, Paris, Milan, New York, Los Angeles, Miami, Dubai, Tokyo, Seoul, Shanghai, Beijing and Hong Kong.
While the streets of Singapore may not be experiencing that visual spectacle anytime soon, fans of the British fashion house can still get a slice of McQueen-esque graffiti through the ready-to-wear pieces and accessories from the line in stores now.
The McQueen Graffiti line spans both women's and men's collections.
Every piece in the collection features the McQueen logo in the same brushstroke design used in the guerilla campaign on the street, giving it a cool rebellious edge.
Expect to see more of the motif popping up at the brand in the seasons to come: according to an article in WWD, Alexander McQueen will be playing up the graffiti theme as part of "its narrative in the foreseeable future".
Interested to see more? Scroll on for a peep at items from this outing.