Yes It's True, & Other Stories Is Opening In Singapore
The Swedish retailer is opening a physical store in the +65 in the later part of this year.
Fans of Swedish brand & Other Stories, rejoice! The quirky-meets-cool girl label owned by the H&M group – which includes Cos, Monki and Weekday – is finally making its way to Singapore.
Come Fall 2022, you’ll be able to shop the brand’s wide range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women in a physical store – when the brand opens a physical store here at a yet to be named location.
“It’s always an honour to bring our style-led stories to a new market, and we couldn’t be prouder to be launching in fashion vibrant Singapore. There are so many inspiring customers there that we can’t wait to engage with and get to know better,” says Sylwia Zinczuk, acting managing director of & Other Stories.
Founded in 2010, & Other Stories roll out designs by its ateliers in Paris (think romantic styles), Stockholm (for something more minimalist) and Los Angeles (read: laid-back cool).
Launched in March 2013, & Other Stories is intended to be a collection of different perspectives. This is made possible with their three design ateliers in Stockholm, Paris and Los Angeles, each designing inclusively with no overlap between designers.
Besides dropping a handful of new collections each season, the brand regularly collaborates with creatives and retailers, such as singer Lykke Li, designers Rejina Pyo and Minju Kim, and Rodarte. The result? Diverse fashion collections or ‘stories’ that are distinctive, chic and versatile.
Ahead we suss out some finds from the brand's latest offering – which for now can be shipped to Singapore via its e-store.
A version of this article first appeared in Harper's Bazaar Singapore