Monograms Will Always Have A Place In Luxury
So says Bagaholicboy, luxury bag expert and our co-curator this month. Ahead, he shares more about luxury fashion's love affair with logomania.
"Those who prefer a more discreet brand of luxury might baulk, but it’s also my observation that these customers tend to have been shopping for a while. It usually takes age and experience for one to appreciate things like savoir-faire and other less obvious measures of luxury.
Spot on Bagaholicboy’s philosophy: Gucci’s Jumbo GG line, created to celebrate the Italian label’s 100th anniversary this year. Revealed as part of the brand’s wildly collectible Aria collection, it sees the house monogram maximised all over equestrian-inflected ready-to-wear pieces and signature bags like the Bamboo Handle top-handle (pictured) and Diana tote in an elegant, vintage-y combination of canvas and brown leather.
Conversely, anything with logos, prints and colours are usually most popular with the young (disclaimer: that’s not to say that these designs are not well-crafted). There is nothing wrong in wanting to express your affinity for a particular Maison and for others to know it at one glance.
It explains my mantra when it comes to monograms: big is better and big is more.” – BB
Photography & Styling Gordon Ng Art Direction Jonathan Chia Floral Design Shilbe Lim/Still Life Floral
A version of this article first appeared in the December 2021 New Luxury Edition of FEMALE