Black Friday Shopping Guide For Gen Z In Turmoil

As a Gen Z myself, I’ll admit – we’re not exactly the easiest bunch to shop for. With an ever-growing wish list, some items have been collecting dust in our notes app since the beginning of the year and causing tension between spend and save. To take that stress off, Black Friday sales are the perfect excuse to finally cross a few things off. Below, find the pieces worth adding to cart, ready for checkout when 28 November rolls around – plus a slew of early deals to get a head start on gift shopping for your loved ones (or yourself).

Where to Shop Black Friday Sale

Amazon Black Friday Sale

When: From 20 Nov - 1 Dec

Amazon Singapore’s Black Friday 2025 sale is live, and this year’s lineup is legitimately stacked. Think sweeping price drops across tech, home essentials and everyday upgrades, with major brands jumping in early. The event runs for 12 days — 20 November to 1 December — which basically means an extended window to score whatever’s been sitting in your wishlist. Here’s a quick look at the standout deals worth bookmarking this season:

• Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
• Save up to 40% off on UGREEN chargers, cables and more
• Save up to 40% off Dyson
• Save up to 30% off Beauty of Joseon

You can also give the gift of choice this festive season with Amason gift cards. Purchase an Amazon.sg Gift Card worth S$220 and receive an additional S$15 credit from 20 November to 1 December, at amazon.sg/giftcard.

Lazada Black Friday Sale

Lazada hasn’t dropped the full Black Friday–Cyber Monday details yet, but you don’t have to wait. Its Pay Day sale is already live, with deals teasing up to 80% off from 8pm on 24 November through 27 November.

Shopee Black Friday Sale

When: From 20 Nov - 1 Dec

In the lead-up, Shopee is already rolling out early Black Friday drops. From 20 to 21 November, you’ll find up to 70% off storewide across popular fashion labels, plus 15% brand vouchers from participating stores. From 22 to 24 November, the focus shifts to beauty, with steep discounts on skincare, makeup and everything in between.

Then comes the highlight: Shopee’s Mega Tech Show on 27 and 28 November. Look out for some of the most competitive deals of the season across tech, beauty and toys.

iHerb Black Friday Sale

iHerb’s Black Friday event is officially live, and it’s running all month. The wellness retailer is rolling out tiered discounts from now through Cyber Monday, starting with 20% off across core categories like supplements, beauty, sports nutrition and pantry essentials. Expect the savings to ramp up closer to Black Friday itself, with sitewide deals kicking in from 25% off.

Sephora Black Friday Sale

When: From 25 Nov online and 26 Nov in-stores

Sephora’s Black Friday sale is back, and it’s a big one, with discounts reaching up to 50% off. Whether you’re restocking essentials or finally grabbing that wishlist item, this is one of Sephora’s most aggressive beauty deals of the year, and it’s the perfect moment to level up your routine (or your gift list).

Casetify Black Friday Sale

Grab older phone case models for up to 40% off, selected cases at 20% off, and enjoy “buy more” deals of up to 35% off. Perfect time to refresh your tech style or stock up on gifts.

The Best Black Friday Deals To Shop Now

1. JW Pei Ferne sneakers, now 15% off

The JW Pei silver-tone sneakers, often featuring a sleek, metallic vegan leather upper like the “Ferne Streamlined Lustrous” style, perfectly blend statement style with everyday comfort.
These low-top trainers offer a contemporary look with a classic sneaker profile, highlighted by the striking silver-tone finish. Design features include a front lace-up fastening for a secure fit and a functional pull-tab at the heel to aid in slipping them on. Set upon a durable rubber sole, they ensure reliable grip. The comfortable round toe shape maintains the relaxed feel of a sneaker, making them a versatile piece that easily adds a futuristic, eye-catching metallic accent to any casual ensemble.

2. Dyson Supersonic hair dryer (Ceramic Pink), now 28% off

The Dyson Supersonic isn’t just a dryer; it’s a powerful piece of engineering designed specifically to care for your hair and scalp. Say goodbye to excessive heat and hello to revolutionary speed and shine.

3. Owala FreeSip Insulated Stainless Steel Water Bottle, now 32% off

The Owala FreeSip Insulated Stainless-Steel Water Bottle with Locking Push-Button Lid easily tackles every thirst. With a built-in, easy-clean straw and a wide-mouth opening, the FreeSip reusable bottle is designed for drinking two different ways: sipping upright through the straw or tilting back to swig from the wide-mouth spout opening. 

4. Hunter Women’s Original Play Short Boots

This boot offers complete waterproof protection without the bulk. Though crafted from 10 carefully considered parts, its design is kept elegantly simple, utilizing the iconic, sleek silhouette of the classic Chelsea boot.

5. Nike Women’s Run Defy Road Running Shoes

Nike’s Women’s Run Defy running shoes comes with the sort of soft cushioning and support that might change your running world. Stylish as ever, comfortable when the rubber meets the road and performance-driven for your desired pace, it’s an evolution of a fan favourite that offers a soft, smooth ride.

6. L’Occitane Almond Shower Oil 250ml

L’occitane’s best-selling Almond Shower Oil is packed with sweet almond oil that lathers and leaves your skin feeling softer and moisturised, making it perfect for dry skin. Plus, it has a rich nutty scent that will have you smelling decadent all day long.

7. Sacheu Lip Liner STAY-N Peel Off Lip Stain 

If you’ve been on the beauty side of TikTok for a while, you’ve seen the Sacheu Lip Liner Stay-N Peel Off Lip Stain going viral every few business days. This peel-off lip liner stains your lips and doesn’t leave. 

8. Blue Elephant nylon and acrylic sunglasses

It’s time to face the reality of adulthood: less sleep and under-eye bags that tell all. Throw on a pair of sunglasses and call it self-care. South Korean eyewear brand Blue Elephant has got some of the most stylish specs at an affordable price.

9. Laneige Water Sleeping Mask 70ml Duo Set, now 38% off

A ‘sleeping beauty mask that delivers three times the hydration your skin needs? Count us in. Formulated with Sleeptox technology, your skin will look like it’s fully rested, thanks to antioxidants and soothing benefits.

10. Guest In Residence downhill wool and cashmere-blend jacquard cardigan

No significant other to keep you warm this holiday? Don’t worry, Gigi Hadid’s Guest In Residence knitwear is made from a blend of wool and cashmere – trust you’ll feel warm and cosy in it.

11. Adidas Run Falcon 3.0 Men’s Running Shoes, now 30% off

Lace up for a run through the park or a walk to the coffee shop in these versatile adidas running shoes. They feel good from the minute you step in, thanks to the cushy Cloudfoam midsole. The textile upper feels comfy and breathable, and the rubber outsole gives you plenty of grip for a confident stride.

12. Carven satin top

Add this satin top to your wardrobe for an elevated basic that does it all. Pair it with your favourite blazer for the 9-to-5 grind, then ditch the layers when the clock strikes happy hour.

13. Loewe leather keychain

A foolproof way to charm a Gen Z is by way of irresistible keychains, like this shuttlecock leather keychain from Loewe.

14. Valentino brass and crystal necklace

Most Gen Z could agree that all you need is a little sparkle to feel more put together. This understated Valentino necklace is enough to make a stylish statement. 

15. Laetitia Rouget ceramic plate

Serve up some playful plates to break that awkward silence at dinner parties. This La Vie En Rose plate from Laetitia Rouget acts as an instant icebreaker and could potentially move you up in the ranks as host of the year.