Beyond The Vines' Newest Store Is Inspired By A Post Office
A design-loving shopper's haven has arrived at Ion Orchard.
Seven months after opening a concept store at Takashimaya Shopping Centre, Beyond The Vines (BTV) has unveiled yet another attention-grabbing retail outpost in the heart of Orchard Road.
Dubbed BTV Design Post, the outlet is situated at #B3-11 Ion Orchard and opened its doors on May 8. This marks the third brick-and-mortar store for the seven-year-old brand which is led by husband-wife power duo Daniel Chew and Rebecca Ting.
At BTV Design Post, customers can grab exclusive lifestyle product drops, unique-to-store design collaborations and the brand's best-selling accessories like the Dumpling Bag.
In line with the brand's rebranding efforts last year, the entire facade of the store has been coated in its trademark 'Engineer’s Blue' hue and decorated with plastic crates while the store's stark utilitarianism mirrors the architecture of a post office.
What distinguishes the BTV Design Post from the brand's other two stores is that it's a one-stop-shop for accessories and exclusive design drops and collaborations and does not stock any ready-to-wear pieces – harking back to the idea of convenience and a pick-and-go service offered at post offices.
Curious to find out what some of this exclusive merchandise look like? Scroll ahead for a peek.
Baseball caps are making a huge comeback (as seen at brands like Celine) and this version by Beyond The Vines is just about proving its timeless longevity and relevance. Available in navy blue (pictured) and ivory, the cap can be stylishly paired with a casual utilitarian ensembles or something preppy.
For the photography hound, this waterproof camera, that shoots in 35mm, will seal the deal. The bonus: it makes for a quirky accessory too,
If you can't get enough of the Beyond The Vines' best-selling Dumpling Bag tote, you'll love this keychain which features a doodle of this cult hit.
A pencil for your thoughts, perhaps? This minimalist design makes for a stylish addition to up your stationery cache.
Quench your thirst with this vibrant pomegranate-hued 16oz bottle which is petite enough to fit into a small hand-carry. If this isn't the colour for you, there's a cool iteration in a Cerulean blue.
Build your collection of quirky key tags with this design from Beyond The Vines which comes in the brand's signature 'Engineer Blue' shade.