Blackpink’s Rose Is Releasing An Exclusive Fashion Collaboration With Levi’s
Fans in Singapore can redeem an exclusive complimentary Rose photocard set from the Levi’s Behind Every Original campaign – no purchase required. Find out how below.
Blinks, wake up – our number one girl, Rose has just landed a multi-year partnership with denim giant, Levi’s.
If you’ve clocked her lately in the brand’s Loose Boot jeans – or spotted the laid-back custom fit on stage at Blackpink’s recent world tour stop in Tokyo, consider this a preview of what’s to come. Expect plenty more denim moments from the K-pop singer songwriter as she brings her artistry and subtle rock and roll edge (that APT fans are all too familiar with) to Levi’s.
This partnership blends Levi’s distinctive heritage with Rose’s iconic personal style and cross-cultural influence to redefine the originality and self-expression of the denim brand. It also builds on their recent collaboration in the Behind Every Original campaign screened at the Super Bowl. Alongside this partnership, Rose’s creative vision and inspiration have also been captured in the new dedicated Backstory video. Check it out below:
Eagle-eyed blinks at the Blackpink’s recent Deadline World Tour stop in Tokyo may have noticed Rose taking the stage in a series of laid-back, glittering ensembles. Yes, those were custom looks by Levi’s – crafted with hand-done customisation, premium materials and innovative finishing techniques.
If you can’t get enough of her cosy custom fits, here’s the good news: Rose’s custom Levi’s ensembles are now on display at the Levi’s Harajuku Store in Tokyo, where fans can admire the intricate details up close. So if you’re heading to Tokyo anytime soon, consider this your sign to swing by.
But for those without a trip to Japan on the horizon, rest assured that you’ll soon be able to steal her look, with an exclusive product collaboration between Rose and Levi’s set to drop later this year. Expect a lineup of limited-edition pieces shaped around Rose’s creative vision and signature style, blending her energy with Levi’s unmistakable denim heritage.
How to redeem free Levi’s x Rose photocards in Singapore
While we wait patiently for the upcoming product launch, fans can sign up for the free Levi’s Red Tab membership in Singapore and redeem an exclusive Rose photocard set from the Behind Every Original campaign, no purchase required. The complimentary photocard set will be available at Levi’s stores in Ion Orchard, VivoCity, Suntec City, Bugis Junction and Plaza Singapura from March 16, 2026, while stocks last.