Blackpink’s Rosé Lends Her Designer Lens To Puma In Their New Collaboration
Run don’t walk: It’s Rosé’s first full collection entitled Puma x Rosé and here’s where you can purchase it in Singapore.
Rosé’s been a Puma global ambassador for a minute, and now she’s finally giving us what we’ve all been waiting for: her first full collection, Puma x Rosé. And yeah, it’s everything.
The drop is full-on monochromatic, giving us a look into Rosé’s world with all her personal vibes. She’s mixing oversized, comfy stuff with super feminine details and tailored pieces that are giving Puma’s classic sportswear aesthetic. The collection even has a special “ROSIE” graphic and two fresh takes on the iconic Puma Speedcat sneakers.
Blackpink’s Rosé’ lends her designer lens to her first collection with Puma.
The campaign itself is pure ✨art✨. It’s soft, dreamy, and nostalgic, with these ethereal shots set in grassy fields. It’s giving “main character energy” and totally matches Rosé’s vision: being real, fearless, and confident every day.
“This Puma x Rosé’ collection is really special to me because it reflects so much of who I am, both on and off stage,” Rosé said. “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.” She also mentioned the campaign was all about capturing the unfiltered, raw version of herself, without all the noise. “We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real.”
After her epic road trip, Rosé is coming through with her own versions of the Speedcat. The Speedcat Ballet is giving pointe shoe vibes with its laces, and the Speedcat OG Premium has some serious statement lacing details on the top.
Puma x Rosé’ collection is now available in Singapore
For the apparel, it’s all about streetwear with a sporty twist. She’s re-imagining Puma’s classic tracksuits with a fresh, modern feel. The Oversized Track Jacket and Relaxed Track Pants are super comfy and roomy, just like the Half-Zip Jacket and Full-Zip Hoodie. Plus, there’s a Mesh Top with a bold “ROSIE” graphic on the back. She also added some cute, tiny accessories like the X-Small Duffle and Micro Grip to complete the look.
Where to find the Puma x Rosé’ collection in Singapore?
The Puma x Rosé’ collection drops on 28 August 2025, so get ready to add to cart! You can cop it on Puma.com and in select Puma (313@somerset, PUMA VivoCity, PUMA Bugis+) and Limited Edt stores.
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