Yes, The Burberry Trench Coat Is Still The GOAT Of Outerwear
Burberry’s new campaign channels London’s electric energy to showcase the the brand’s iconic trench coat. Rooted in heritage, this OG design has now been reimagined with two fresh styles - ready to upgrade your outerwear game?
London is the kind of city that doesn’t just exist; it moves, hums, buzzes. It’s in the blur of red buses, the glow of wet pavements, the skyline you know from postcards but somehow looks different when you’re actually there. Burberry’s new campaign for its new Fall Winter 2025 pre-collection, Back to the City, leans right into that rumbly energy; it’s basically a love letter to London on the move, shot from the top deck of an open bus as it loops past icons of the city like National Gallery, the London Eye, and Trafalgar Square.
Checks are always a Burberry staple.
‘Think of it as a guided tour of this incredible city,’ says the brand’s chief creative officer, Daniel Lee. ‘A celebration of its famous skyline, the beautiful buildings and the Londoners who choose to call it home.’ Translation? London, but make it Burberry.
London’s TikTok-famous Bus Aunty (on left) makes a star turn in the campaign.
The cast is a mix of the cool and the hyper online: models Nora Attal, Ruben Bilan-Carroll and Libby Bennett share screen time with TikTok’s very own Bus Aunty (yes, the woman who made striking a pose with a double-decker into content gold), as well as musician Jimothy Lacoste, who made the soundtrack for the film. It’s cinematic, but grounded: a city breathing through its people.
Made for city living.
At the heart of it all: the trench coat. Because honestly, what’s more British than that? Thomas Burberry invented gabardine back in 1879: a breathable, water-resistant cotton that was actually comfortable to wear, unlike the heavy, suffocating oil, rubber, and wax coats of the period. When World War I rolled around, Burberry took that fabric and designed the trench coat specifically for military use, adding considerate details like epaulettes (for which to display an officer’s rank), and metal D-rings to attach equipment.
A trench coat gives instant clean girl vibes.
Since then the trench coat has been through wars, films (think Humphrey Bogart in Casablanca, or Audrey Hepburn in Breakfast At Tiffany’s), and a hundred fashion cycles without ever losing relevance. Till today, the brand’s trench coats are made in Castleford, Yorkshire (and have been so for over 50 years), cut from the same gabardine Thomas Burberry created.
The Burberry Fitzrovia trench coat
This season, Burberry’s trenchcoat universe sees two new silhouettes take the stage: Fitzrovia and Ellingham. The double-breasted Fitzrovia (pictured above) is the one you want if you’re after a more militaristic vibe: see the prominent epaulettes at the shoulder. The Fitzrovia’s cut in a relaxed A-line shape—fuller at the skirt, wider at the sleeves—for a trench that moves as freely as you do, while raglan construction means the shoulder line is softer.
The Burberry Ellingham trench coat
As for the Ellingham? That’s the understated one; the single-breasted design is more slim-fitting than the Fitzrovia, and it does away with the epaulettes of the former for a more minimal silhouette — the trench for people who love clean lines and zero fuss. Both styles keep the DNA that matters: a B buckle belt, side button welt pockets, belted cuffs, the signature Burberry Check lining and undercollar, and yes—a handy garment bag to keep it looking pristine.
Whichever you choose, you’re getting a hardworking piece of outerwear that slips effortlessly over everything from a girly dress to a T-shirt and jeans combo, adds a smart edge to your outfit and actually protects you from the elements - how’s that for an investment piece?