Cha Eun-Woo Proves His Calvin Klein Campaign Is A Minimalist Masterpiece
Cha Eun-Woo, a reigning figure in the South Korean fashion scene, continues his impressive streak with a new campaign for Calvin Klein.
Corporate siren?
Cha Eun-Woo, the reigning king of K-pop endorsements, adds another crown to his collection. Calvin Klein has tapped the prolific actor and singer as the face of its Fall 2024 menswear collections, including the revitalised Calvin Klein Studio line, known for its premium materials and more tailored designs.
Calvin Klein Studio is positioned as the brand’s new line of elevated essentials, including this matte bomber jacket worn by Cha Eun-Woo.
The campaign was shot by renowned Korean photographer Park Jong-Ha, who has also photographed other Calvin Klein stars like Bright, Jung Kook, and more recently, Mingyu.
Sleek outerwear, like this leather car coat, is the highlight of Calvin Klein Studio’s Fall collection.
In the series of crisp images, Cha, who rose to fame as a member of the third-generation South Korean boy band Astro, embodies Calvin Klein's sleek minimalism and sharp tailoring. The 27-year-old cuts a striking figure in several outerwear pieces, including a bomber jacket, leather car coat, and a double-breasted wool gabardine suit.
Cha Eun-Woo strikes a sharp figure in Calvin Klein’s take on suiting, all about achieving that sleek, slim silhouette.
“I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign,” he said. “Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”
When a classic logo tee and straight-cut jeans are done right.
This latest endorsement marks another significant milestone for Cha, who has been making waves as a solo artist. His debut EP, Entity, released earlier this year, topped iTunes charts in over 20 countries and sold over 200,000 copies in its first week.