Did Chanel Just Create The Perfect New Generation Lipstick?

Consider us sold.

Going Coco for these lippies. Credit: Chanel
Going Coco for these lippies. Credit: Chanel

Fans of the Chanel Rouge Coco Flash, here is a piece of good news: The French house has just revealed a collection of lipsticks known as the Chanel Rouge Coco Bloom. The lipsticks will drop at Chanel Fragrance and Beauty boutiques on April 26, followed by beauty counters from April 7.

Similar to its Rouge Coco Flash series, the new range offers continuous hydration comparable to a lip balm with an intense colour payoff like a matte lippie. The big difference here: This new collection is said to offer a plumping effect with a glass-like shine similar to the finish of a lip gloss.

lipstick collection

The Rouge Coco Bloom comes with an intense colour payoff, a plumping effect and a glass-shine finish.

Chanel

To recreate a lipstick that practically does it all, the brand has to innovate a formula that is powered by an exclusive two-phase technology. The first phase is known to provide a pigmented colour payoff thanks to a potent concentration of micronised pigments and a film-forming agent to enable long-lasting vibrancy for a reported eight hours.

READ MORE: Hermes Is Launching Three Limited Edition Sunny-Hued Lipsticks

The second phase is then infused with micro-droplets of nourishing oils to enhance the shape of puckers and provide an ultra-shiny plumping effect. The smooth texture instantly melts on the lips upon application while retaining its glass-like shine and ensuring long-lasting wear.

Superior formula aside, the new twisting design system has been deliberately slowed down to allow for a precise, flawless and fuss-free application with just one swipe.

Available in 20 different shades ranging from nudes to pinks and deeper reds to suit a wide range of skin tones, this collection is definitely one that keeps on giving.


Chanel Rouge Coco Bloom in Chance, $54

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Chanel Rouge Coco Bloom in Opportunity, $54

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Chanel Rouge Coco Bloom in Glow, $54

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Chanel Rouge Coco Bloom in Dream, $54

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Chanel Rouge Coco Bloom in Radiant, $54

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Chanel Rouge Coco Bloom in Freshness, $54

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Chanel Rouge Coco Bloom in Zenith, $54

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Chanel Rouge Coco Bloom in Merveille, $54

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Chanel Rouge Coco Bloom in Season, $54

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Chanel Rouge Coco Bloom in Magic, $54

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Chanel Rouge Coco Bloom in Blossom, $54

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Chanel Rouge Coco Bloom in Vivacity, $54

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Chanel Rouge Coco Bloom in Sunlight, $54

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Chanel Rouge Coco Bloom in Destiny, $54

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Chanel Rouge Coco Bloom in Vitalite, $54

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Chanel Rouge Coco Bloom in Alive, $54

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Chanel Rouge Coco Bloom in Burst, $54

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Chanel Rouge Coco Bloom in Unexpected, $54

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Chanel Rouge Coco Bloom in Blast, $54

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Chanel Rouge Coco Bloom in Surprise $54

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