These Flowers Are The Reason Why Your Chanel Fragrances Smell So Good

Floral notes – from jasmine to rose – play an integral role in formulating Chanel's signature fragrances and the maison always turns to five types of flowers which are grown exclusively in its own backyard so to speak (in the hilly fields of Grasse north of Cannes to be exact). Here, we explore how each flower is meticulously harvested and how they play a fundamental role for each of the brand’s most iconic fragrances.