American fashion house Coach tends to take a playful approach with its leather wares but its latest collection, titled Coachies, probably takes the cake. It has applied striking humanoid features like eyes and mouths to a bunch of Rogue 17 bag (a simple top-handle design crafted in glovetanned leather that first debuted in 2016) – effectively anthropomorphising the design.
Meet the Coachies family.
Coach is essentially asking what if bags had a secret life of their own, and a personality as one-of-a-kind as the humans who carry them? Perhaps someone's a big fan of Toy Story over at Coach but the end result is pretty cute – the brand has even given names to the group of five "personalities" in the Coachies collection, namely Sweetie, Winkie, Sparkie, Groovie and Dreamie.
The anthropomorphic treatment is extended to crossbody styles and a range of card cases if you like things a tad subtler. All are now available at Coach stores islandwide. Below, a closer look at the Coachies crew.