Charles Melton goes full sexy mode in Coach's latest campaign
Riverdale actor Charles Melton is starring in Coach's Not Just for Walking campaign featuring the Soho Sneaker as a decoy.
By Reta Lee,
It's a very good day today as the fashion gods have blessed us with yet a sizzling campaign ad starring Riverdale actor Charles Melton. In Coach's Soho Sneaker campaign film video, “Not Just For Walking," we're seeing a topless Melton finishing up a sweaty at-home workout. But a sudden discovery of paparazzo outside his home starts to blur the boundaries of fact and fiction.
Thinking quickly, he decides to use his Soho Sneakers as a decoy for the photographer, then he quietly sneaks out a side door to his car, where a second pair of well-loved Soho Sneakers await him.
The film video is part of current Coach’s Soho Sneaker campaign, which launched in April 2025 and featured singer and rapper Audrey Nuna, model Giovanna Ramos, college basketball player Tahaad Pettiford, WNBA player Satou Sabally and NASCAR driver Toni Breidinger.
You can watch the film which is directed by award-winning filmmaker Alma Har’el ("Honey Boy," "Lady in the Lake") here.
What is Charles Melton doing now?
Charles Melton recently wrapped up production for Beef's Season 2 series on Netflix., to which he was quoted as saying, "It's some of the best stuff I've ever read." He is also set to star in Alex Garland's Warfare film, which is set during the U.S. invasion of Iraq and is based on a true story of a Navy SEAL team. The film also stars Kit Connor, Joseph Quinn, Noah Centineo and Finn Bennett.
Can Charles Melton speak Korean?
We've seen Melton switching between English and Korean comfortably, demonstrating his ability to speak the latter with ease. He's even addressed his mother at a public event in Korean and sharing about his heritage and upbringing with pride.