Coach Channels Its Inner Snake For The Lunar New Year

For Chinese New Year, Coach's capsule collection is looking extra snake-y this year, especially their logo.

Coach's hissing new logo for the Lunar New Year. Image credit: Coach

The Year of the Snake is one for transformation and spiritual healing. For Coach, they're channeling the snake with a new logo for their Lunar New Year collection - one that sees the brand's name written in a stylised, serpentine script. Elsewhere, the reptile is more discreetly referenced - for example, the "C" logo on certain Tabby models sport a scaly veneer. Scroll on for our favourites from this collection.


Tabby leather shoulder bag, $950

Coach

Tabby leather and snakeskin shoulder bag, $950

tabby bag 20 coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

Cashin Carry Crescent leather shoulder bag, $650

Coach

Cargo canvas, grosgrain and recycled leather tote bag, $475

cargo tote bag coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

Rogue leather and snakeskin bag, $1,350

rogue top handle bag coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

Dinky 14 leather shoulder bag, $350

Coach

Silk scarf, $195

pegasus silk scarf coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

Cotton crop top, $250

red top coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

Cotton sweatshirt, $395

red sweater coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

High Line leather sneakers, $250

high line red shoes sneakers coach lunar new year chinese new year capsule collection 2025 year of the snake

Coach

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