Coach Forever: All The Looks From Coach's New Concept For Spring/Summer 2021
Stuart Vevers unveils Coach Forever, a new concept for the brand that brings together past, present, and future.
By JEFFREY YAN,
Where last season Stuart Vevers riffed on the icons and codes of ‘80s fashion, this season he zoomed in on the ‘90s – the era of grunge, when sleek, glossy glamour gave way to a rawer sensibility driven by individuality.
It was a period best epitomised by Corrine Day’s seminal photographs of Kate Moss and the supermodel fittingly made an appearance in the brand’s Juergen Teller-lensed video and lookbook. Starring alongside Moss was an inclusive, diverse cast of today’s most recognisable faces – Paloma Elsesser, Megan Thee Stallion, Hari Nef, Jeremy Lin, Jon Batiste, Kiko Mizuhara, Kelsey Lu and Cole Sprouse amongst them.
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The clothes were a period-faithful throwback: Washed-out floral or striped dresses worn over retro tees or slouchy socks and logo sneakers, slip dresses paired with fuzzy slippers – layered and sprinkled throughout with faded denims, plaid suits, striped cottons, and rough-hewn knits. The homespun, DIY quality of the embroideries on most of the looks amplified the vintage vibes.
In a stroke of brilliance, the collection was composed of new pieces, archival Vevers designs and vintage Coach from decades past. Like a greatest-hits parade, Vevers brought back his most iconic designs, from the Apollo sweater of his first season to the Basquiat pieces of the last.
This article first appeared in Harper's Bazaar Singapore.
Photos Courtesy of Coach