Make It Yours: Coach’s Tabby Pop-up Lets You Design Your Own Next-Gen It Bag
From March 8 to April 10, the Coach Tabby Shop at Ion Orchard unveils a new collection with bold silhouettes, customisation perks, and on-site exclusives.
The Coach Tabby bag, recognisable by its distinctive tab-shaped flap and vintage "C" clasp, has quickly become one of the brand's most sought-after designs since its 2019 debut.
From March 8 to April 10, Coach brings the Tabby experience to Ion Orchard's Level 1 atrium with a pop-up that puts creativity in your hands.
Beyond showcasing fresh Tabby iterations with innovative design elements, the Coach Tabby Shop will allow you to transform your purchase into something uniquely personal. Add your signature touch with Coach’s bag charms and straps or hand-painted motifs that turn an already-stylish bag into a one-of-a-kind statement piece.
With a grain leather finish and three interchangeable straps, the Chain Tabby bags will be available in both elegant classic shades and refreshing tropical hues.
First up, you will meet the Chain Tabby — your go-to for effortless glam. Made with buttery-soft, drapey leather and a chic chain strap, this bag is the epitome of laidback luxe. Plus, with three removable straps, you can easily switch it up from a shoulder bag to a clutch. Whether you are brunching by day or dancing by night, this versatile stunner has got your back. As for the colours, you can opt for timeless neutrals like honey brown, black, and chalk, or spice things up with tropical vibes in sage and blush.
The Twisted Tabby, a pop-up exclusive, debuts in three bold hues (from left) – fuchsia, moonlight and bluebell.
Next, drop by and say “hello” to a pop-up exclusive, the Twisted Tabby – the cool, rebellious sibling of the classic Tabby. With its asymmetrical lines, distorted shapes and show-stopping shades like fuchsia, moonlight and bluebell, this bag is here to shake things up. It’s bold, it’s edgy, and it’s totally Insta-worthy.
Discover refreshed versions of perennial favourites, the Quilted Tabby comes in a chic denim finish (left) and the Classic Tabby is reimagined in a bold graphic sketch print (right).
The pop-up will also be serving fresh takes on best sellers, like the Quilted and Classic Tabby, which are back with a twist, rocking seasonal hues, denim finishes and artsy sketch prints. You can also find other icons such as the Times Square Tabby, Western Tabby, and Tabby Backpack.
Perks, Personalisation and Popsicles
Your new Tabby purchase will receive a personal touch as on-site artists will adorn it with custom spring motifs.
The Coach Tabby Shop isn’t just about shopping, it is a full-on experience. Get ready to dive into a world of immersive fun, where every detail is designed to make your Tabby truly one-of-a-kind.
Beyond the wide range of bags, you will find a treasure trove of playful bag charms to jazz up your Tabby. Fancy something whimsical? Try trippy mushrooms, cutesy gold cherries, or quirky takes on Rexy, Coach’s adorable T-Rex mascot. Or keep it New York City-cool with charms like the Statue of Liberty and pretzels. For that extra sparkle, don’t miss the Dinky strap in gold and silver — it is the ultimate finishing touch to elevate your bag game.
Upgrade your Tabby with a signature bag charm: opt for the brand’s iconic T-Rex mascot or a lively pop of red cherries.
If you are walking away with a shiny new Tabby, the fun does not stop at checkout. Local visual artists from Aeropalmics and illustrator Tiffany Lovage will be available to paint your leather bag with bespoke, spring-themed designs like flowers and rainbows. Tiffany will be on-site every Friday from 2pm to 6pm, while Aeropalmics will be around every Saturday from 2pm to 6pm. With endless ways to customise, your Tabby will be as unique as you.
While you’re there, sign up for the Coach Insider programme – which lets you to enjoy exclusive perks – and score some fabulous welcome gifts: A puffy motif sticker set and a refreshing Tabby Popsicle. These treats come in three delectable flavours inspired by the new seasonal shades: Bluepea Coconut for bluebell, Strawberry and Cream for fuchsia, and Vanilla Bean for moonlight. Stop by on Fridays and Saturdays between 2pm and 8pm to snag these treats — first come, first served! You can also sign up in advance and bring a screenshot of your redemption to claim your delicious reward.
Claim your complimentary Tabby Popsicle at the event, available in three refreshing flavours — Bluepea Coconut, Strawberry and Cream, and Vanilla Bean.
Feeling lucky? Shoppers who have made a purchase can take a spin at the sure-win lucky dip and walk away with instant prizes, from small leather goods and leather care sets to Coach pins. That’s not all — there is also the grand prize – a Coach bag – up for grabs every week (five in total). Plus, spend above $800 and you will receive an additional surprise gift. All purchases during the event will be presented in special packaging inspired by the Tabby bag.
The Coach Tabby Shop pop-up will be happening at Ion Orchard from March 8 to April 10, 2025. Swing by between 10am and 10pm to join the fun. Read on for more details.