As we're going out and slowly remerging from our homes, why not try out this uplifting fashion trend?
Bursting in bright colours that span the rainbow's spectrum and beyond, dopamine dressing is indeed Fall/Winter 2021's answer to adorning clothes that spark a sense of escapism, joy and life – even Lorde's a fan, exchanging her dark wardrobe for optimistic colours as seen in her latest Solar Power music release.
Dopamine dressing for fall as spotted at brands like Loewe, Molly Goddard, Jacquemus, Bottega Veneta and Maximilian.
Besides claims by psychologists that clothing can affect a person's mood, new research in consumer retail is backing up this fact. During the recent virtual Fall/Winter 2021 Seasonal Trends Presentation with Net-a-Porter, senior market editor Libby Page pointed out: “We’ve just finished buying Resort and Pre-spring (merchandise) where the trend is very much continuing. We anticipate that this ‘dopamine dressing’ mood is here to stay.”
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Ready to get your mood up? Scroll on for our shopping picks.