Since the arrival of Kim Jones as artistic director of its women’s collection, Fendi has been deftly balancing its classic sensuality with a spirited, Y2K brand of flirtiness that underscores how it’s a house that knows – and can draw – all ages.
Its latest flex: the new mini By The Way, which shrinks its signature Boston bag into a trendy 12 X 9 X 20.5cm, all while maintaining everything that makes it a trusty sidekick for women with purpose. (Its defining features: clean, modern lines; a sumptuously boxy silhouette that fits plenty; and an elongated zipper that adds convenience, and a quirky little tail).
Upping the fun factor are tortoiseshell-patterned Plexiglass handles, the Fendi Roma logo embossed or embroidered across the front, and lively finishes ranging from pastel-toned smooth calf leather making this version of the By The Way FTW.
By The Way Mini small sheepskin Boston bag, $2,650
Model Photos Johnny Dufort, courtesy of Fendi Styling Melanie Ward Models Africa Garcia Mendez & Eleonore Ghiuritan
This article is adapted from a story in the Oct 2022 Reality Edition of FEMALE