For those who are familiar with Chinese history Qixi Festival is quite uniquely romantic; it celebrates the meeting of the mythical weaver girl and cowherd once a year (that's August 14).
It's also commonly known as Chinese Valentine's Day, and in recent years, brands have been releasing capsule collections in a nod to the age-old festival.
Actor Xu Kai and actress Nazha are the faces of Fendi's Chinese Valentine's Day collection this year.
Fendi has just released the campaign for its Chinese Valentine's collection and it features actor Xu Kai and actress Nazha. Lensed by photographer Oliverjune, the collection focuses on giving the Roman maison's classics a light-hearted makeover – the Peekaboo Iconic Mini for instance, sports a cute Karligraphy motif with hearts, while others like the Sunshine Shopper and Peekaboo ISeeU styles have been updated in a vibrant red hue.
The Peekaboo ISeeU sports a cheerful Karligraphy motif on the interior lining.
Below, our picks from the collection, now available at Fendi stores.