Fitbit's Truly Chic Fitness Tracker – You'll Think It's Minimalist Jewellery

FITBIT SPECIAL

Fitness. Keeping active and well has increasingly become not just about the health benefits, but part of aleading fashionable lifestyle – just scroll through the Instagram feeds of industry insiders (designers, models, even editorial folks) and you’ll spot as many a gym or trekking selfie as you would OOTDs. Fitness trackers on the other hand… Let's just say tech wearables generally lag in the #WIWT (#WhatIWoreToday) count, that is until Fitbit Flex 2 was launched, changing that perception completely.

Available since November, Flex 2 is the second generation of the Californian company's most iconic tracker. The simple and beautiful tracker is packed with a surprising number of features for its size:

• The 24/7 activity tracker
• : Record everything from the number of steps you take to the amount of calories burned, and even the time you spend being stationery.

• The auto-sleep tracker
• : This monitors your snoozing habits intuitively – no programming required

• Silent vibrating alarms
• : Because nobody else needs to know when the tracker’s alerting you to Get. Your. Butt. Moving.

• Wireless syncing
• : Because the best design innovations make life easier

• Up to five days battery life
• : Told you the best design innovations make life easier

Now, imagine all of that packaged into an even slimmer band – more specifically, one that’s 30 per cent smaller than that of the Flex. Add the brand’s first ever swim-proof technology, so you can actually scuba-dive/Blue Lagoon/shower with it, and you’ll understand why we’re calling the Flex 2 ($148, available at Tangs, Challenger and Harvey Norman) a chic, souped-up update meant to suit the needs of the modern woman’s globe-trotting, multi-dimensional lifestyle.

The quintessential modern woman is also one who pays attention to style and design, and here’s where the Flex 2 really measures up. Its tracker device is – get this – removable, and can be discreetly hidden within a range of stylish accessories that are sold separately.

First, there are the bands ($49.95 for a set of three) that are made of flexible, durable elastomer perfect for all day and night wear. While more sporty in look, the fashion forward colours can be easily incorporated in to one's everyday wardrobe. Choose from versatile neutrals (black, navy and light grey); cool pastels (lavender and blush pink); and statement-making highlighter hues (magenta and yellow) – the last two colour families are incidentally big on the Spring Summer 2017 runways.

And for something more sophisticated, there are the metal, mirror-finish jewellery pieces with lines so sleek, Marc Newson fans would approve. The options: bangles in stainless steel ($139.95), or plated in 22K gold or rose gold ($159.95 each); and lariat pendants in stainless steel ($129.95) or plated in 22K gold ($159.95). Now no one’s going to notice that you’re tracking your calories or dance moves during cocktails.

For more information on the Flex 2,

visit www.fitbit.com/flex2 or www.facebook.com/fitbit.

For the full list of retailers, visit www.fitbit.com/sg/retailers.