Gigi Hadid Fronts The Latest Topshop Campaign

When British high street label Topshop unveiled the face of its new Fall Winter '15 campaign yesterday, just one month after its collaboration with fellow It girls Kendall and Kylie Jenner, the only thing that ran through our heads was: "But of course."

The 20-year-old American model Gigi Hadid's fresh, youthful appeal brings an effortlessly cool vibe to this season's offerings (printed leopard coats, plaid shirts and structured blazers amongst them), and we're sure her large social media following – almost five million followers on Instagram – will dig that. See all the looks here: