Customise Your Gucci Bag At The New Ion Orchard Store

The biggest draw in Gucci's new 6,000 sq ft space at #01-05 Ion Orchard, which houses men's and women's ready-to-wear, handbags, jewellery and accessories: the Do It Yourself (DIY) service, which allows you to personalise your bag with a selection of embroidered patches and initials.

And with self-expression an important facet of the brand now, thanks to creative director Alessandro Michele, you can expect that the options will be exhaustive. Check them out here: