Gucci's Lunar New Year Capsule Collection Is Giving Snake Energy

For the Year of the Snake, Gucci celebrates with its iconic serpent motif and pays homage to family, tradition and the joy of togetherness.

Chinese actors Xiao Zhan (left) and NiNi (right) celebrate the Year of the Snake with Gucci. Image credit: Gucci

It's officially the Year of the Snake, and what better fashion house to represent the serpent than Gucci? The serpent has been a constant motif for the Italian house, and for the Year of the Snake, creative director Sabato De Sarno presented a story of two families connecting in Gucci's Lunar New Year 2025 campaign video.

https://www.youtube.com/watch?v=2Y6dJlwiUP8

Along with Gucci's signature snake motif, the collection is fun and festive with pops of pink and blue. Its Gucci Blondie bag comes in red, perfect for any Lunar New Year family dinners. Additionally, the casual-chic Gucci Re-Web sneakers is in its trademark GG canvas - now with Gucci's gliding serpent. Scroll on for more favourites from this capsule collection.


Gucci Blondie mini patent leather shoulder bag, $4,250

Gucci

Silk shirt, $2,200

Gucci

Jackie Nottie leather shoulder bag, $5,600


Cotton jersey T-shirt, $1,500

gucci lunar new year capsule collection chinese new year t-shirt

Gucci

Wool polo shirt, $2,000

gucci lunar new year capsule collection chinese new year gucci monogram polo shirt

Gucci

Silk scarf, $900

gucci lunar new year capsule collection chinese new year scarf

Gucci

Re-Web canvas sneakers, $1,750

gucci lunar new year capsule collection chinese new year gucci re-web sneakers pink snake

Gucci

Horsebit suede ballet flats, $1,400

Gucci

Signoria leather pumps, $1,850

gucci lunar new year capsule collection chinese new year red pumps

Gucci

Metal keychain, $800

gucci lunar new year capsule collection chinese new year snake keychain pink

Gucci

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