Show Notes: Gucci Spring/Summer 2025 Menswear Collection
Creative director Sabato De Sarno put a beachy spin on the Gucci city boy.
When: June 16, 2024
Where: Gucci creative director Sabato De Sarno clearly has a thing for art and design spaces. Continuing from the brand's Cruise 2025 show, which was shown at London's Tate Museum, the latest menswear outing was staged at Milan's foremost design museum, Triennale di Milano.
The takeaway: Sabato De Sarno is not a designer who likes to over-pontificate, we know that much. The press notes from his collection are likewise pretty much to the point. "This collection speaks of encounters between the city and the beach, and among people who love life," says De Sarno. "Ultimately, it speaks about freedom. I feel free when there is no distance between my words and my thoughts, between my actions and my heart. I hope that people feel free and welcomed in my clothes."
What does freedom look like to the designer then? Surfing seems to be a big part of it next season; the Gucci men trotted out in oversized bowling shirts in a variety of energetic hues such as kiwi green, neon pink, lilac, all of which were grounded by a rich, versatile chocolate brown. And yep, De Sarno is staying faithful to those short shorts that has become a mainstay since his debut collection for Gucci.
De Sarno's summer-perfect bowling shirts were extravagantly embellished.
He's clearly a designer who loves his embellishments; most of the shirts were decked out in embellished beads, fringe, or paillettes, with some of the exuberant prints (think dolphins, palms and hibiscus leaves) translated into beautiful jacquards. Neoprene ballet flats reinforced the beachwear vibes but if that's not your thing, we have a feeling people will be going for the sleek pointy-toed horsebit boots -perhaps this is where the "the city and the beach" meets?
Urban boy meets surfer (see the cute spongy sunglass strap).
What we're eyeing: The nifty chore jackets (particularly in brown - De Sarno excels in outerwear), the slouchy hobo bags, and those aforementioned horsebit boots.
The looks: