At Gucci, Love Comes In Many Forms For Valentine's Day
Gucci creative director Sabato De Sarno went with a diverse cast for the Italian brand's Valentine's Day 2025 campaign.
Sabato De Sarno - the current creative director at Gucci - is known to take a realist approach to fashion, seeing it as part of everyday living. Small wonder then, that the house's Valentine's Day campaign – titled Gucci Together – is a heartfelt one that reflects De Sarno’s vision of personal connections.
Shot by renowned photographer Tina Barney, the campaign captures real couples, families, and friends in warm, intimate moments at home, highlighting the unspoken gestures that define love. Alongside these touching portraits, Gucci presents a curated Valentine’s gifting selection, featuring pastel-hued accessories, GG Emblem pieces, and signature Flora fragrances – perfect tokens of affection.
Below, our picks.
GG Emblem mini canvas and leather bucket bag, $2,750
Horsebit 1955 Soft small leather shoulder bag, $5,450
Horsebit 18K rose gold bracelet with diamond, $2,800
Horsebit leather ballet flats, $1,600
Porter canvas and aluminium cabin luggage, $5,000
Gucci Guilty Love Edition Pour Femme eau de parfum, $270 for 90ml
GG mini canvas and leather bag, $1,400
Leather loafers, $1,600
GG canvas and leather key case, $530
GG canvas and leather wallet, $680
Suede sneakers, $1,400
