At Hermes Beauty, It's All About The Eyes
With the launch of its first eye‐focused makeup collection Le Regard, Hermes Beauty is coming into its own. Here's why you should be paying attention to the most colour‐focused beauty collection to come from the French luxury maison.
Now into its fourth year, Hermes Beauty can be said to be going from strength to strength. Its newest launch, Le Regard, is a collection that gives pride of place to expressive plays of colour through six eyeshadow quartets (Ombres d’Hermes), six mascaras (Trait d’Hermes) as well as five complementary tools for the eyes, lashes and brows.
Le Regard is Hermes Beauty's first eye-focused makeup range.
What the introduction of Le Regard also means: It’s now possible for one to create a full makeup look with Hermes Beauty cosmetics, which had previously only covered blusher powders (Rose Hermes), complexion balms and glow‐inducing mineral face powders (both fall under the label Plein Air), nail enamel (Les Mains Hermes), lip oils (Hermesistible) and – the very first beauty offering from the heritage leather specialist – lipsticks (Rouge Hermes).
Each eyeshadow palette in the Le Regard range comprises three powders of graduated intensity, enlivened by a fourth, stronger colour meant to be used as a creative accent.
The star product in Hermes Beauty’s Le Regard collection is the Ombres d’Hermes eyeshadow palette – all six variations were inspired by natural phenomena such as the glowing embers of autumn. Inside every palette: four colours in various finishes that each pay homage to a signature Hermes fabric (the satin finish, for example, references the maison’s silk twills). And besides being comfortable and long‐lasting, thanks to the infusion of emollients and oils, the powders have been formulated to be light in texture and in turn buildable for maximum self‐expression, and can be applied using either a brush or fingers.
The Le Regard collection also explores five must-have makeup tools essential for opening up and enhancing the eyes.
Completing the whole package literally is a display‐worthy and refillable round white‐and‐gold case designed by Pierre Hardy, the brand’s creative director for shoes and jewellery (he has been behind all the packaging for Hermes Beauty). His wit and artfulness with geometric shapes are apparent even in how the powders within each palette are segregated: square wells for two shades of the same colour (one neutral, one dark), and circular wells for a complementary, more lustrous shade as well as – true to Hermes’s playful nature – a surprise colour.
A version of this article first appeared in the Nov 2023 Music Edition of FEMALE