H&M Will Be Debuting Its First-Ever "See Now Buy Now" Collection In March
The Swedish brand's Spring Summer 2017 collection will be sold straight off the runway.
By LYDIA TEO,
H&M will make its Spring Summer 2017 collection the brand's first "see now buy now" collection, which means that the H&M Studio collection will be available for purchase right after its runway show on Wednesday, March 1 at Paris Fashion Week.
But that's not the only change: For the first time, the fashion show will not be limited to womenswear, but will also include a full menswear collection as well.
For womenswear this season, the monochrome-heavy limited edition range will feature details such as ruched nylon, frills and flared sleeves, inspired by the combination of the grace and romance of ballet and the functionality and high-tech elements of sportswear.
Comprising ready-to-wear, shoes, bags and accessories, prices range from $14.90 for a pair of earrings to $249 for an organic cotton dress. Shop the collection at H&M Orchard Building from March 2 onwards.
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