Why Everyone’s Talking About In Good Company’s 10th Anniversary Show
We look back on the homegrown brand’s decade-long journey of timeless style, all culminating in their milestone runway event at the National Gallery Singapore.
By Reta Lee CW,
This year, Singapore’s got its SG60 party, and IN GOOD COMPANY (IGC) is right there with its own major moment: a decade since their flagship store at ION Orchard dropped.
Back in 2013, IGC was the low-key underdog that shook up Singapore’s fashion scene. Now? IGC is basically the main character of contemporary design here, built on a whole vibe of timeless style, sustainable choices, and a community-first mindset. Their story is so authentically Singaporean—all about that quiet hustle, teamwork, and keeping it 100 with their designs. The founders— Sven Tan, Kane Tan, Julene Aw and Jaclyn Teo—are the real MVPs, bringing all their collective experience together. They’ve got this insane creative synergy, built on mutual respect and a shared belief in not following the crowd.
F ZINE (formerly FEMALE) has been a part of their glow-up since day one, covering all their major wins. So, with this huge anniversary coming up, it just makes sense to keep the convo going with you all.
Last Friday (5 Sept), IGC took over the National Gallery Singapore for a runway show. Before the main event, the F ZINE crew popped by for an exclusive atelier preview. We’re talking all-access, behind-the-scenes vibes, and a sneak peek at the collection before it drops.
IGC is coming through with their first-ever runway collection, In Between Light & Form, and it’s a whole mood. The drop is inspired by the way light and shadows play, with pieces that are beautifully “undone” and all about that handmade, crafted vibe. It’s the kind of collection that feels poetic and intentional—no loud logos, just super clean and purposeful looks that perfectly capture IGC’s philosophy of keeping it authentic and focusing on true artistry.
So which is your favourite look(s)?