Thai star Jeff Satur, who named his first English track Black Tie after a Valentino collection, has further cemented his connection to the Italian fashion house. The brand has announced that the musician and KinnPorsche (2022) actor is its first Thai brand ambassador. This high-profile ambassadorship marks the most significant announcement under the new creative direction of Alessandro Michele.
This news caps off a successful year for the 29-year-old, who also made his film debut in The Paradise of Thorns and took home major accolades at Spotify Wrapped Live Thailand, including Top Local Album of 2024, Top Song from "T-Pop Now" of 2024, and Top Local Song of 2024.
Once a loyal friend of Valentino, Jeff Satur officially steps up as a brand ambassador this month.
Regarding his new role as Brand Ambassador for Maison Valentino, Jeff stated: “Fashion, for me, is about having fun and embracing the idea that beauty holds a deeper and more diverse meaning. Being part of Maison Valentino and Alessandro Michele’s creations allows me to witness how such beauty is captured in every detail. I am truly honored to be part of this family and to embark on this journey as a Brand Ambassador for Maison Valentino.”
Next year, Satur's fans can look forward to even more as he expands his creative ventures with the highly anticipated new BL series Happy Ending under his agency Studio On Saturn. He will also contribute to the soundtrack.