Another Fashion House Wants To Make The Colour Green Fashionable Again
Kate Spade New York has designed a special hue with colour authority Pantone to commemorate its 30th anniversary.
By Louisa Lim,
Say hello to the newest colour in town: Kate Spade green. This newly minted hue is the result of a collaboration between the American fashion house and colour specialist Pantone.
To celebrate Kate Spade New York’s 30th anniversary, Kate Spade green will be replacing the iconic pink clover branding from spring 2023 – from the packaging to flagship stores globally, including the Singapore outpost at Marina Bay Sands.
There will also be an exclusive Kate Spade green capsule collection, comprising ready-to-wear, handbags and accessories. Synonymous with the brand since its launch in 1993, the Sam Icon bag will also be reinterpreted in the new shade.
The brand’s chief executive and brand president Liz Fraser says: “Green has such significance for our brand and heritage. It has become a true signature of the Kate Spade New York personality, capturing a sense of freshness and ease, principles that define our unique style. The colour green speaks to our desire to express, explore and experiment.”
Scroll for a peep at pieces in this new green shade.
This article is adapted from a story that first appeared in The Straits Times