Why These Korean Bags Are Blowing Up Your Feed

Sure, South Korea’s got the beauty game on lock, and its pop stars and K-dramas have gone global – but let’s talk about the country’s fashion scene, which is quietly (but confidently) rewriting the rules. If you’ve been scrolling through Instagram lately, chances are you’ve spotted the new wave of Korean bags making their rounds. These aren’t your typical logo-loud styles. Instead, think sleek silhouettes, sculptural shapes, and minimalist vibes that speak volumes without saying a word. From geometric crossbodies to plush puffy minis, these bags flex effortlessly across aesthetics – whether you're channelling streetwear edge or soft-girl chic. In short? They’re redefining what it means to carry a statement piece – and the fashion world is paying attention.

OSOI

Launched in 2016, Osoi – named after the Japanese word for ‘relaxing’ and ‘not rushing’ – champions a slower, more considered approach to fashion. But make no mistake: this brand is all about making a style impact while doing so. Known for its distinctive geometric silhouettes and androgynous appeal, Osoi isn’t here to follow trends, it’s here to define them.

With a strong focus on minimalism, functionality, and quality, Osoi designs with purpose. Each bag features self-developed hardware and carefully considered details that balance aesthetics with everyday practicality. These are pieces that don’t shout, but still speak volumes – designed to last, work hard, and look effortlessly cool doing it.

Spotted on: Selena Gomez, Kylie Jenner, Charli XCX

Bag to cop: Shoulder Brocle bag

Why we love it: Equal parts edgy and effortless, the Shoulder Brocle Bag in Canvas Black is part of Osoi’s second SS25 drop. Lightweight and comfortable, it's the must-have bag for summer. Plus, it comes with customisable key rings on the belt – so you can make it your own. Even better: It’s available in two easy-to-style shades: Canvas Black and Canvas Brown, both perfect for elevating everyday outfits.

Price: US$325 (S$427)

Where to get it: https://osoi.co.kr/ 

SAMO ONDOH

Founded by designers Hyun Jin Sa and Suyeon Kang, Samo Ondoh is one of those quietly revolutionary labels that make you want to lean in. Its name, drawn from the Korean phrase ‘same temperature’, reflects the duo’s shared creative vision – an ethos rooted in harmony, balance, and effortless cool.

Since its debut, the brand has carved out a niche with accessories that don’t chase seasonal hype. Instead, Samo Ondoh delivers bags that blend timeless design with purposeful functionality. Every piece is crafted in Korea with an eye for detail, showcasing the brand’s dedication to quality, sustainability, and modern design.

Spotted on: Karina of Aespa, Soyeon (G)I-DLE

Bag to cop: Medium Pocket Mug bag

Why we love it: This viral bestseller is more than just a pretty silhouette – it’s practical, too. Made from vegan leather, it features multiple compartments to store all your essentials. Carry it by the top handle or sling it over your shoulder for an easy everyday fit. Bonus: personalise it with one of Samo Ondoh’s signature keychains for an extra style punch.

Price: $185

Where to get it: www.samoondoh.com 

FIND KAPOOR

Find Kapoor’s entire ethos is rooted in the beauty of contrasts. Think: old meets new, soft meets structured, chaos meets order. The result? Bags that make an artistic statement – modern, refined, and quietly confident without ever trying too hard.

The brand celebrates the unexpected harmony between opposites. Its design philosophy centres on the interplay between the familiar and the unconventional, the everyday and the extraordinary. Each piece feels like a curated work of art – an elegant balance of tension and timelessness. More than just stylish, Find Kapoor’s bags are designed to offer a sense of freedom: in how you wear them, and how they make you feel.

Spotted on: Han Ye-Seul

Bag to cop: Mini Becky bag

Why we love it: Compact but mighty, the Becky Mini blends form and function like a dream. Wear it as a structured tote or sling it crossbody with its adjustable strap – this bag has your back whether you’re brunching, bar-hopping, or simply out and about. It’s sleek, minimal, and fits all your hot-girl essentials with ease.

Price: US$120 (S$157)

Where to get it: www.findkapoor.com 

MARGESHERWOOD

Founded by designers Sungeun Um and Soonyoung Kim, Margesherwood is a brand that channels 90s nostalgia through a distinctly modern lens. Its designs blend understated elegance with versatility, offering a fresh take on the everyday handbag – one that’s both functional and fashion-forward.

With clean lines, thoughtful detailing, and a confident nod to retro influences, Margesherwood invites you to rethink what a "classic" bag looks like today.

Spotted on: Hailey Bieber

Bag to cop: Soft Bowling bag

Why we love it: Equal parts practical and polished, the Soft Bowling Bag is crafted from supple cow leather and designed with both style and space in mind. Its relaxed yet refined silhouette makes it easy to carry from day to night, whether by hand or draped over your wrist. Bonus: the heart charm adds just the right amount of playful flair.

Price: US$216 (S$284)

Where to get it: www.margesherwood.com 

MARHEN.J

If sustainability is your love language, Marhen.J might just be your perfect match. The Seoul-based label proves that cruelty-free and eco-conscious can still be effortlessly chic – because ethical fashion should never mean boring.

Taking its name from the Spanish word “margen” (meaning “relaxation” and “space”), Marhen.J is all about bringing calm, thoughtful design into everyday life. The brand doesn’t chase trends – it creates timeless, functional bags that balance form, practicality, and minimalist appeal.

Bag to cop: Accordion Pleats bag

Why we love it: Designed with intention, the Accordion Pleats Bag is crafted from 100% biodegradable fabric and features a softly structured, pleated silhouette that echoes nature’s textures. Spacious yet lightweight, this slouchy style comes in three versatile shades and can be carried by the shoulder or as a tote. It’s the kind of bag that keeps up with your lifestyle, whether you’re commuting, running errands, or just out for a stylish stroll.

Price: US$115 (S$151)

Where to get it: www.marhenj.com 

MATIN KIM

Matin Kim has mastered the balance between comfort and cool. Founded by creative director Dein Kim, the South Korean label has quickly gained traction for its on-trend yet effortless pieces, often blending menswear elements into womenswear to create silhouettes that feel contemporary, wearable, and distinct.

With a focus on approachable luxury and everyday versatility, Matin Kim proves that looking put-together doesn’t have to mean dressing up.

Bag to cop: Matin Washed Denim Square bag 

Why we love it: The ultimate throw-on-and-go bag, this washed denim number channels vintage street style with a modern twist. Its soft, slouchy silhouette makes it both practical and comfortable to carry, while the minimalist design pairs seamlessly with just about any outfit. Think of it as the ideal companion for jeans-and-tee days – or whenever you want a touch of casual cool without trying too hard.

Price: US$110 (S$144)

Where to get it: www.matinkim.shop 

ROH SEOUL

Roh Seoul approaches fashion with a quiet kind of confidence – thoughtful, purposeful, and refreshingly trend-averse. Founded in 2014 by graphic designer Noh DongKyoon, the South Korean label is rooted in sustainability, premium materials, and a design philosophy that values intention over impulse.

Rather than chasing the next big thing, Roh Seoul is focused on timeless utility. Each collection is the result of careful scrutiny – every material, every stitch, every accent is considered with precision. The goal? To craft bags that not only look beautiful, but embody meaning and purpose in the everyday.

Bag to cop: Mini Ripple tote bag

Why we love it: Minimalist yet refined, the Mini Ripple Tote is a masterclass in understated elegance. Crafted from supple cowhide leather, it’s the ideal go-to for when you want something that feels luxurious but not loud. It’s just the right size to hold your daily essentials and pairs effortlessly with everything from tailored looks to weekend denim.

Price: US$210.62 (S$277)

Where to get it: www.rohseoul.com